Rompendo a Barreira do Silêncio: Trajetória de Emancipação de um Empreendedor Surdo / Breaking the Silence Barrier: Emancipation Journey of a Deaf Entrepreneur
Resumo
Este artigo tem por objetivo analisar o papel do empreendedorismo como instrumento de emancipação para pessoas com deficiência auditiva, a partir do estudo das motivações, desafios e estratégias de um empreendedor surdo. A pesquisa utiliza uma abordagem qualitativa, de natureza descritiva e exploratória, tendo o estudo de caso como estratégia metodológica. A coleta de dados foi realizada por meio de entrevista semiestruturada, com o apoio de uma intérprete de Libras, e a análise se deu com base na técnica de análise de conteúdo. Os resultados revelam que o apoio familiar desempenhou papel fundamental na trajetória do empreendedor, assim como os desafios relacionados à comunicação e ao enfrentamento do preconceito. Destaca-se, ainda, o compromisso com a inclusão, evidenciado pela contratação majoritária de pessoas surdas, o que contribui para a construção de um ambiente acolhedor e representativo. A empresa também se diferencia pelo foco em nichos de mercado, pela oferta de produtos personalizados e por adotar práticas sustentáveis, que agregam valor à marca e atraem consumidores socialmente conscientes. Conclui-se que o empreendedorismo pode funcionar como uma via eficaz de emancipação pessoal e profissional para pessoas com deficiência auditiva, ao mesmo tempo em que favorece a inclusão social e a quebra de estigmas. A pesquisa oferece subsídios teóricos e práticos que podem inspirar políticas públicas e práticas organizacionais mais inclusivas.
Palavras-chave: Empreendedorismo. Emancipação. Inclusão Social. Deficiência Auditiva.
ABSTRACT
This article aims to analyze the role of entrepreneurship as a means of empowerment for people with hearing impairments, through the study of the motivations, challenges, and strategies of a deaf entrepreneur. The research adopts a qualitative, descriptive, and exploratory approach, using a case study as the methodological strategy. Data were collected through a semi-structured interview, supported by a Brazilian Sign Language (Libras) interpreter, and analyzed using content analysis techniques. The results show that family support played a key role in the entrepreneur’s journey, along with challenges related to communication and the fight against prejudice. The company stands out for its strong commitment to inclusion, hiring mostly deaf employees, which contributes to a welcoming and representative environment. The business also differentiates itself by targeting niche markets, offering customized products, and adopting sustainable practices that add value to the brand and attract socially conscious consumers. The study concludes that entrepreneurship can be an effective path to personal and professional emancipation for people with hearing impairments, while also promoting social inclusion and breaking stigmas. This research offers theoretical and practical contributions that can inspire public policies and more inclusive organizational practices.
Keywords: Entrepreneurship. Empowerment. Social Inclusion.
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DOI: http://dx.doi.org/10.12819/2025.22.7.1
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