Generation Z and the FOMO Effect: When Digital Connectivity Triggers Anxiety? / Geração Z e o Efeito FOMO: Quando a Conexão Digital Gera Ansiedade?

Kali Krummenauer; Simone Carvalho da Rosa; Mauricio Barth

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<line> Centro Unv*rsitário Santo Agostinho </line>

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<line> www*.Unifsanet.*om.br/revista </line>

<line> ISSN Impresso: *806-6356 I*SN Ele*rônico: 2317-2983 </line>

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<line> G*neration Z and the FOMO Effect: Wh*n *igital Co*ne*tivit* *riggers Anxie**? </line>

<line> Geração Z e o *feito FOMO: Q*ando * C*nexão Dig*tal Gera Ansi**ade? </line>

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<line> K*li Krumme*aue* </line>

<line> Bacha*e*a em Pub*icidade e Propagand* pe*a Universidade ***vale </line>

<line> E-mai*: kali@feevale.br </line>

<line> *imone Car*alho da Rosa </line>

<line> *outora em Proces*os * Manifestações *ulturais *el* Univers**ade Fee*al* </line>

<line> Professora *a **iversid*de Feevale </line>

<line> E-mail: *i*oneccr@fe*vale.br </line>

<line> Maur*cio Barth </line>

<line> Pós-dout*r em *omunicação p*la U*iv*rsid*de Feeval* </line>

<line> Pr*f*ssor na Un*ver*idade Feevale </line>

<line> *-mail: mauricio@feevale.br </line>

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<line> Ender*ço: Kali Krummen*u*r </line>

<line> Kerley </line>

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<line> Univ*rsidade Fe*vale - </line>

<line> Rodrig*es </line>

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<line> - Nov* H*mburgo/RS, **a*il. </line>

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<line> E*dereço: S*mone Carva**o da Rosa </line>

<line> *rtigo r*cebido em *8/05/2*26. Última </line>

<line> *ersão </line>

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<line> Un*versi*ade Unive**idade Fee*ale - ERS 239, 275*, </line>

<line> rec*b*da em 18/05/2026. Aprov*d* em 19/05/*026. </line>

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<line> CEP **525-07* - Novo Hamburgo/RS, Bras*l. </line>

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<line> Ende**ço: Mauricio Barth </line>

<line> Avalia*o pelo si*tema Triple Review: Desk R*view a) </line>

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<line> *n*versidad* Feevale - </line>

<line> pe*o Editor-Chefe; e b) Doub*e Blind Re*iew </line>

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<line> - *o*o Hamb*rgo/RS, Brasil. </line>

<line> (avalia*ão cega por *oi* *valiad*res da *rea). </line>

<line> Re*i*ão: Gr*matical, Normativ* e de *ormatação </line>

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<line> K. Kru*menauer, S. C. Rosa, M. *a**h </line>

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<line> ABSTRACT </line>

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<line> *his article *nve*tigates, fro* the perspe*tive of specialists, how soci*l m*di* platforms </line>

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<line> intensify the fee*ing of *OMO (*ear of Missing Out) among Ge*eration Z y*uth. *sing </line>

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<line> qua*itative approach, the study em*loyed bib**ographic research and interv*e** wi*h four </line>

<line> pr**ess*on*l* *n the fiel*s of ps*chology, *ducational *s*cholog*, and sociology. The </line>

<line> findin*s *n*icate that, a*though not the p*i**r* c**se of FOMO, soc*al media act as vec*or* </line>

<line> that *timulat* this feel*ng, espe*ially among young people seeking soci** acceptance and *he </line>

<line> fulfillment of emotio*a* needs. </line>

<line> Ke*words: FOM* E*f*ct. Generation Z. Consumption. </line>

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<line> Est* a*tigo investiga como *s redes *o*iais intensificam o </line>

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<line> Missing Ou*) entre jove*s da Ger*ç*o Z. **m ab*r*a**m quali*ati*a, **ili*ou p*s*uisa </line>

<line> *ibli*gráfica e e*t**vistas *om qua*ro prof**s*onais das á*eas de psicologia, psicop*dagogia e </line>

<line> sociologia. Os resultado* indicam que, embora não seja* as causas principais do FOMO, as </line>

<line> re*es soc*ais atuam como vetore* que estim*lam *sse se*t*ment*, especialmente entre j**ens </line>

<line> *m busca de a*eitação soci*l e preenchimento de carências emocio**is. </line>

<line> Palavras-chave: *feito FOMO. Geração Z. *onsum*. </line>

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<line> Rev. FSA, Teresina, v. *3, n. 6, art. 4, p. 73-98, jun. 2026 </line>

<line> www4.Un*fsanet.*om.b*/revista </line>

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<line> Generation Z a*d the FO*O Effect: Wh*n Digital C*nnec*ivit* Trigg*rs Anxiety? </line>

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<line> 1 INTRODU*TION </line>

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<line> In a short peri*d o* time, society *ransitioned from a m*del </line>

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<line> communic*tion dominate* by major media </line>

<line> outl**s to a digital </line>

<line> hyperconn*cted society </line>

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<line> driven </line>

<line> b* t*chnol*g*. The most </line>

<line> recent data f*om the Jul* 2024b report publ*she* </line>

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<line> *ataReportal in *artne*ship with *e Are So*ial </line>

<line> and Meltwater reve*l t*a* Bra*il ranks </line>

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<line> s*cond globally in *er*s of t*me spent on t*e i*tern*t by user* ag*d between 16 and ** years. </line>

<line> Wi** a daily averag* o* 9 hours and * min*te* *nline, of which 3 h*u*s and 33 minutes are </line>

<line> dedic*ted to socia* media platfo*ms, the co*ntry ranks *eh*nd o*ly Sou*h Africa. </line>

<line> This *ehavi*r reflects the era o* a dig*ta* soc*ety in which, *s Bauma* (2001) *a* </line>

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<line> already dis*u*se*, s*cial *ehaviors </line>

<line> *ave becom* increa*ingly fra*mented and consumptio*- </line>

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<line> oriented. W*thin thi* same context, Lipovets** (2005) raised *he issue *f how contemporary </line>

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<line> society, hyperco*nected and *yperi**iv*dualistic, wou*d be exp***encin* the "era </line>

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<line> emptiness". Accord*ng to *i*ovetsk* (2*05), *his *ra wa* m*rked by exacerbated narcissism </line>

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<line> *nd individual**m, </line>

<line> constructed th*ough mass co*sum*tion a** m*dia cultur*, characte*istics </line>

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<line> that sti*l r*main in contemporary soci*ty. C*rrent d*ta from Data*eportal (20**b) appea* to </line>

<line> reinf*rce th*se analyses, demonstrating the *ntens**ication of d*gital *n***e*e*t and *o*tent </line>

<line> c*nsumption o* onl*ne **atforms. Th*s behavior is particularly evi*en* am*ng Generation Z, </line>

<line> born between *995 and 2010, *hich is characterize* b* co*tin*ous immers*on *n th* d**ital </line>

<line> environm*n*. As a digitally nativ* generation, Generat*on * a*sorbs a*d co*xists wit* * se* o* </line>

<line> influence* a*d "triggers" within *oci** ***ia plat*orms that, according to *urato (2023), have </line>

<line> led to conditions of an**ety, making ** a "*ick" gen*ration a*d p*ovo*i** the FO*O *ffect. </line>

<line> G**en this sce*ario, the present stud* aims to inv**ti*a*e an* analyze, from the </line>

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<line> p*rspectiv* of sp*cialists, to **at extent so*ial media pl*tforms </line>

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<line> intensifying **e *eeling of FOMO *m**g their *sers *nd w*at its c*nseq**n*es are </line>

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<line> *ehavi** of Generation Z. In or*er to ac*ie*e the prop*sed objective, E*ploratory *nd </line>

<line> Descript*v* re*ear*h was ado*ted, w*th a Qualitat**e **proach, *sing Bibliograph*c and F*eld </line>

<line> *esearch as *echni*a* pr**edur*s, through individual *nte*views conduct*d *ith *our </line>

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<line> p**fessional* from t** fiel** of psych*l*gy, </line>

<line> *s*chopedagogy, and soc*ology, with the </line>

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<line> pu**o*e of o*ta*nin* pe*ceptions fr*m d*ff*rent a*eas ***arding t*e FOMO effe*t. Th* article </line>

<line> is structured into five sections: intr*duct*on (Section 1); theoretical fra*ework (Section 2), in </line>

<line> whi*h the following theme* are pres*nted: contemporar* so**ety & con*u*ption; *igital </line>

<line> *ociety, t*e F*M* e*fect & *ocial me*ia p*a*form*, and Generation Z; *ection 3 prese*ts th* </line>

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<line> *. Krummenauer, S. C. Rosa, M. Barth </line>

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<line> me*hod**o*ical procedure*; a*alysis (Se**ion 4); and finally, *ection 5 pre*ents the final </line>

<line> c**sidera*io*s. </line>

<line> * THEO*ETICAL *RA*E*ORK </line>

<line> 2.1 C*ntemporary Socie*y: A Soci**y Drive* *y Anx*ety and Con*u*ption </line>

<line> In *ontempora*y consume* so*iety, acqu*red good* tran*c*n* their ut*litarian f*ncti*n, </line>

<line> acting as carriers of cultur*l meanings t*at *re c*nst*ntly shif*ing an* that *erve to express </line>

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<line> identity, social </line>

<line> be*o*ging, and hier*rchy (McCracken, </line>

<line> 2*07). Fro* *his p*rspective, </line>

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<line> Lipo*ets*y (2007) **ghlights that hyp*rmo*ern soc**ty is marked *y individu*lism, in which </line>

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<line> "*elf" becomes *ent*a* *nd the pr*sent is overvalue* in </line>

<line> order to *rovi*e i*med*ate </line>

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<line> pleasure. *or t** aut*or, hypermodern*ty is ch*ract*rized </line>

<line> *y **e excess of values created </line>

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<line> during modernit* itself, su*h as cons*mpti*n, which ha* b*com* hypercon*umptio*. </line>

<line> Fo* Cast**ls (2*09), globaliz*tion *nd **pital*s* reshaped *ot* the means of </line>

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<line> communication and society\s cons**p*ion habit*, l*adin* individuals to con*ume </line>

<line> products </line>

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<line> *nd in*o*mat**n *n a new way. Globa**za*ion enabl** i*st*n*aneous i*ter*o*nec*ion o* </line>

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<line> worldw*de sca*e, but it also fostered *ultural stand*rdizati*n and increas*d social i*equalit*es. </line>

<line> Acco**ing to the same a*tho*, the way inf*rmation is prese*ted and cons*med ha* *lso been </line>

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<line> impacted </line>

<line> by social media platforms, with news c**nnel* and *nte*tainment platforms </line>

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<line> competi*g for u*ers\ attention and interest, who incr*asi*gl* see* fas* and easi*y </line>

<line> understandabl* *onte**. </line>

<line> *he chan*es mentioned ** Ca*tells (2009) a*e not limite* solely to infor*ation </line>

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<line> consumpt*on, since th*y als* affect all soc*al sphere* and </line>

<line> *nterperson*l relation*hips. In this </line>

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<line> era *hat valu*s sp*ed, Bauman (2010) highl*ghts th*t, </line>

<line> young *eo*le, investing </line>

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<line> ph*sical connections ** considered a waste o* ti*e. Therefore, in order to s*ve tim* and avoi* </line>

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<line> em*tional exhaus*io*, many of these young individuals *refer *o co*n*ct </line>

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<line> *nvironment*, *here less effort is re*ui*ed, but which, accordin* t* Bauman (2010), results i* </line>

<line> * l*s* of depth i* *elati*nships. </line>

<line> Thus, it *ec*mes evid*nt that thi* acce*erated pace has profoundly affected social </line>

<line> relations*ip*, cont*ibuti*g *o a liqui* so*iety that, accordi*g to Bau**n (2001), is </line>

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<line> charact*r*zed by </line>

<line> *ragile, super*icial, and u*stabl* bonds am*ng individuals. Fo* the *u*ho*, </line>

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<line> the result, a*i* an era of *ncertainties with th* digital world increasi*gl* roo*ed *n everyday </line>

<line> *ife, is the *merg*nce of new fears and in*ecu*ities. </line>

<line> Rev. FSA, Teres*na, *. 23, n. 6, art. 4, *. 73-*8, jun. 2026 www4.Unifsanet.c*m.br/re*ista </line>

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<line> Generation Z and the FOMO Effe*t: When Digital *o*ne*tivity Triggers *nx*ety? </line>

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<line> 2.1.1 * So*iety Beyond Di*ital </line>

<line> **u**n (2008), in his book Liquid Fea*, emphasizes tha* human relationships, once </line>

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<line> perc*iv*d as a sou*ce of security and stability thr*ugh sol*d in*tituti**s, ha*e </line>

<line> become </line>

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<line> c*ntinuo*s s*urc* </line>

<line> of anxiety, * phenom*n*n e*en m*re intensely obs*rvable </line>

<line> in digit*l </line>

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<line> society. In an interview w*t* the *ewspap*r El *aís </line>

<line> i* January </line>

<line> *016, Baum*n *tated </line>

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<line> social media platfor*s g*n*rat* an illusion of p*oximity, as we*l a* a *al*e se*se o* </line>

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<line> furth*r re*nforcing isolatio* and individualization ** contempo*ary society, an *spe** *lso </line>

<line> poin*ed *ut by Lipovetsky (20*5). In thi* interview, *aum*n (20*6, n.*.) states *hat "T*e </line>

<line> difference betw*en a community and a n*twork i* that y*u belong to the commun*ty, but the </line>

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<line> network </line>

<line> belongs to *ou." This su*gests that social *latforms pro*ide *uto*omy </line>

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<line> connec**ons, such </line>

<line> deleting, and blockin*, making soc**l sk*lls such *s </line>

<line> conflict </line>

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<line> *es*lution *nd deal*ng with disappointm*nt increasingl* unnec*s**ry. </line>

<line> *onv*rgin* *ith Bauman\s pers*ect**e, Haidt (2024) argues that only within </line>

<line> c*mmunities, where re*ationships *re embodie* and synchron*u*, are human *eing* *apabl* </line>

<line> o* devel*ping such skills, which a*e *f*** *ost i* virtual communica*ion whe*e i* is impossible </line>

<line> to id*ntif* t*ne of voice or facial expr*ss*ons that *ac**ita*e the understanding of o*hers\ </line>

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<line> *n*entions and feelings. *he aut*or al*o highlight* t*at ** indi*idu*l can only </line>

<line> become </line>

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<line> functional adult wh*n lea*ning to deal w*th </line>

<line> fai*ures and disap**in*ments during t*e most </line>

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<line> importan* stage of brain development, *rom c**ldhood to adolescence (Haidt, *0*4). </line>

<line> Fo* Bauma* (2016), platforms provide * controll*ble and predictabl* *nvironmen* in </line>

<line> which individuals become alienat*d within their own bubbles *nd, since they are not </line>

<line> con*ronted with divergent *iews, f*il to develop *o*e***ce a*d cr*tical th*nking regarding </line>

<line> opposing opinions. While Bauman (*01*) criticizes isolation *n t*e digital environment, other </line>

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<line> **thors, s*** </line>

<line> *s *astel*s, *old * more optimis**c </line>

<line> perspec*ive reg*rding i*te*net use. In an </line>

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<line> in*erview with Veja magazi*e, Cast*ll* (2024) considers t*at the in*e*net en*ances sociabil*ty </line>

<line> and generates greater life satisf*ctio* amon* peopl* in g*neral. The au*hor rela*es *recarious </line>

<line> living co*ditions to negative feel*ngs **ch as sadnes* and *nxie*y, b*t *o*s no* a*sociate thes* </line>

<line> feelings wit* *ntern*t us*. </line>

<line> *irtual depe*dency, whi*h emerges as a co*sequen*e of fr*gile relationships, aligns </line>

<line> *i** Turkle\s (1*99) dis*ussion o* the b*u*daries between the real and t*e v***ual. The author </line>

<line> argue* that it is mistaken t* c*nsider "r*al life" *nd "vir*u** li*e" as sepa*ate wor*ds because </line>

<line> of*line *** online *ealities are deepl* intertw*ned and equally *mport*n*. *owever, similarl* </line>

<line> Rev. FS*, T*resina PI, v. 23, n. 6, *rt. 4, p. 73-*8, jun. 2026 *ww4.Unifsanet.com.*r/revista </line>

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<line> K. Krummenauer, S. C. R*sa, M. Barth </line>

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<line> to Bauman (2016), T*rkle (1999) also q*estion* whethe* vir*ual environme*ts, su*h *s social </line>

<line> *edia platforms, can tr*l* be cons*dere* co*munities due to t*e lack of depth in re*ation*hips </line>

<line> and *he *bsence of permanence, c*aracter*stic* s*e consid*rs ess*nti*l for a community. In </line>

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<line> lin* w*th *his persp*ctiv*, Haidt (*024, p. 228) </line>

<line> argues that </line>

<line> "it is *er* difficult t* b*ild a </line>

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<line> *urpose*ul *ife *lone, lost among cou*tless disembodie* social networ*s. [...] human bodies </line>

<line> ne*d to be rooted i* h*man communitie*." </line>

<line> As a result o* thi* interacti*n wit* *he digital environment, i* is possibl* to obs**ve a </line>

<line> p*enomenon, whic* is the focus of *his study, that has been gaining in*reasing releva*ce and </line>

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<line> media attention as excessive screen us* *as b**ome </line>

<line> commonplace in mos* pe**le\s d*ily </line>

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<line> lives: FOMO. </line>

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<line> 2.1.2 What Is the FOMO Effect </line>

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<line> Fear of Missing Out, popular*y k*o*n si*ply by the acro*y* FOMO, refe*s, in *ree </line>

<line> translation, to the "fear of bei*g left out" or the "fear of missin* somet*i*g" (*ossini, 202*; </line>

<line> Tu*ato, 2023). More objec*ively, this p**chologi*a* phenomeno* can b* *nderstood as: "the </line>

<line> app*e*ension that others might *e ha*ing rewarding experience* from *hich on* is abse*t, </line>

<line> and the persistent desire to stay connected with what others in one\s *ocial network are d*ing" </line>

<line> (Elh*i e* al., 202*, p. *). *s a *esu*t, this effect may lead individual* into * constant s*ate *f </line>

<line> a*x*ety and distress, which in man* cas*s *ri*ger o* *gg*avate other c*morb**ities, a* pointed </line>

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<line> *ut *y Tura*o (2023). Feelings such as *n** are also common i* </line>

<line> FOM*, stemming f*om </line>

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<line> frequent comparisons *it* re*lities displayed on so*ial media *latforms, o*ten manipulated to </line>

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<line> appear diff*rent *rom wh*t th*y truly are, ge**rating, </line>

<line> to the auth*r, a sense of </line>

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<line> infe*iority in rel*tion to *thers an* *otential*y leading </line>

<line> to impulsi*e beh*vi*r*, </line>

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<line> product purchas*s influ**ced b* others. </line>

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<line> **e acronym FOMO w*s c*ine* an* popu*ari*ed i* 2004 by a b*sin*ss student nam*d </line>

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<line> Pa*rick J. McGinni* wh*n publishing </line>

<line> an *pinion ar*icle entitle* S*cial Theory at *BS: </line>

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<line> McGinnis\ Two FOs *or The *arbus, Harvard\s *tudent newspaper (Ro**ini, 202*). The t**ic </line>

<line> subsequ*ntly *eca*e cent*al to sever*l st*die*, such as the work of Pr*y*yls*i et **. (2013), </line>

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<line> *on*ide*ed the firs* the*retic** and em*irical stud* based *n </line>

<line> obs*r**tions and practi*** </line>

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<line> appl*cation re**rding this *henomenon. </line>

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<line> Althoug* FOMO g*in*d *ven gre*t** prominen*e because *f social me*ia platforms, </line>

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<line> which stimulat*d this *eeling on * *arger *ca*e, the fear of social *xclu*ion o* rejection is </line>

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<line> ch*racteristic of hu*an evolution and d** not emerge with the *ise of th* inter*et </line>

<line> Rev. FSA, *eresina, v. 23, n. 6, a*t. 4, p. 73-98, jun. 202* *ww4.Unifsanet.*om.br/*e**sta </line>

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<line> *e*e**tio* Z an* **e FOMO Effect: Whe* Digital Connectivity T**ggers Anxiety? </line>

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<line> (Eisenberger, *011; Rossi*i, 2022). A*cording to E*senberger (2011), in a neuro*cience study </line>

<line> **alyzing the brain\s res*onse to social rejection, *he p**n of soc*al exclusion is proc*ssed </line>

<line> similarly to physi*al pain, activat*ng t*e same b*ain regions res*o**ible for pro*essing these </line>

<line> emotion*. It can be observed that, with the emergence of soci*l *edia platforms, *here has </line>

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<line> in what was formerl* un*erstood and defined as FOM*. For I*dia </line>

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<line> of missing real-world *xp*riences has, f*r </line>

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<par>

<line> gener*tions, become **e fear ** m*ssing events *ccurring within </line>

<line> social m*d*a pl*tform* </line>

</par>

<par>

<line> *hemselves. However, </line>

<line> the author e*pha*izes t*at wh*le suf**r*ng from virtual FOMO, </line>

</par>

<par>

<line> individuals in fa*e-*o-face lif* have b*g*n to deal *i*h JOMO (Joy *f Missing Ou*), which </line>

<line> can *e transla*ed as the "pleasure of m*ssi** **t," though *n this contex* ass*ci*ted with </line>

</par>

<par>

<line> avoidance. Th*s, a </line>

<line> lar** portion of young people </line>

<line> from *his generation attempt t* *scape </line>

</par>

<par>

<line> p*ssible **j*c*ion by refusi*g everyt*ing fr*m *oc*a* events t* *hone calls and, c*ns*quently, </line>

<line> *ecome increasingly isolate* due *o soci*l *nx*ety, which has amo*g *ts causes t*e high </line>

<line> digita**zation *f everyd** *ife and the la*k ** hum** int*ractions (India, 2*24). </line>

<line> *.1.2.1 The Powe* of Social Medi* Platforms in Generating t** FOMO Ef*e*t </line>

<line> So*ia* media platforms created a fa*orable environment for FOMO to m*n*fest itse*f, </line>

<line> making it * highly discus*ed contempo**ry issue in soci*ty. With a worldwi*e u*er gr*wth of </line>

<line> 5.8% (282 million users) ove* o*e year, between July 2023 and July 2024, t*ese pl*tforms are </line>

</par>

<par>

<line> est*m**ed to gather ap*ro*imate** </line>

<line> 5.*7 billion *eople, me*ning that 6*.7% of the **oba* </line>

</par>

<par>

<line> p*pulation and *4.9% o* in*ividuals who acces* </line>

<line> *he internet are </line>

<line> pr*sent on these pla*forms </line>

</par>

<par>

<line> (DataRe*ortal, </line>

<line> 2*24*). In January </line>

<line> 2*24, Br*zil had 144 milli*n s*cial media users, </line>

</par>

<par>

<line> representi*g 66.3% of *he Brazilian population, a growth of 1.4% (2 milli*n u*er*) compared </line>

<line> to the same period in 2023 (DataRep*rtal, 2024a). </line>

<line> * survey **nducted in April 2024 by Mo*il* Time in partne*s*ip wi*h O*inion Box, </line>

</par>

<par>

<line> *nvolvi*g 2,033 Brazil*a*s aged 16 y**rs or *lder who ow* smartphon*s, </line>

<line> *ighli*hte* the </line>

</par>

<par>

<line> predominanc* of certain *pplication* wit*in the national scenario. Among the six ap*lic*tions </line>

<line> mentioned, respondents identified In*tagram as *h* most ins*a*led plat*orm, present o* 90% of </line>

<line> mobil* *hones, fo*l*wed b* Facebook (79%) a*d TikTok (40%). Kw*i, a short-*ideo </line>

<line> application similar t* TikTok, also prove* rel*va*t, with 29% installati*n rates, *an*in* fi*th. </line>

</par>

<par>

<line> These data highlight beha*i*ra* changes *n new information </line>

<line> cons*mpt*on h*b*ts, directed </line>

</par>

<par>

<line> t*wa*d short a*d visua**y attrac*i*e entertain*ent content with nume**us scene tra*sitions. </line>

<line> Accor*ing to *uen* (2024), the constant impleme*t*tion o* new *eatures on the*e pl*tforms, </line>

<line> Rev. FS*, Teres**a PI, *. 2*, *. *, art. 4, *. 73-9*, j*n. 202* www4.Unifsanet.co*.br/rev*sta </line>

</par>

</page>

<page>

<par>

<line> K. Krummenauer, S. C. Rosa, M. Barth </line>

</par>

<par>

<line> such as th* poss*bi*ity of speeding *p video* or runn*ng m*lt*ple tabs simultaneo*sly, al*o </line>

<line> contributes to "capturing" users\ atten*ion even more, causing them to sp*nd in**easing </line>

<line> amounts of time connect*d. </line>

</par>

<par>

<line> Another reason why the adoption </line>

<line> of these platform* is so signific*nt is a*gor*thmi* </line>

</par>

<par>

<line> *ur*tio*. *n Parise*\s words (20*2, p. 14), these filters "constantly create and refine a theory </line>

</par>

<par>

<line> *f who we are an* *hat w* will do or desi*e next." Thus, platforms possess the *ower t* </line>

</par>

<par>

<line> *educe and r*tain *sers t**ough * manipulated and pe*sonalized re*lity tailored to each </line>

<line> individ***. Furthermor*, *ccording to the author, alg*r*thms a*e beginn*ng *o dictate and </line>

<line> manage not *nly advertising, but also people\s *ays of liv*ng. Ev** so, the author co*siders </line>

<line> algorithms a necessary r*source, sin*e without such filt*ring, navigatin* th* *nternet would *e </line>

<line> practically unfeas*ble co*side*ing th* immense quantity of ava*l*ble data and informat*on. </line>

</par>

<par>

<line> In 2017, a British study cons*de*ed Instagra* the mos* </line>

<line> harmful social netw*rk, </line>

</par>

<par>

<line> **rectly im*ac*ing young p*ople\s </line>

<line> *ental </line>

<line> health (RSPH, 2017). How*v*r, i* is imp*rt*nt to </line>

</par>

<par>

<line> note th*t at that time TikT** had *o* yet achiev*d th* popularity *t currently holds. Acc*rdi*g </line>

<line> to GWI (2023), T*kTok w*s *he social media platf*rm t*at experienced the fastest gr*wth </line>

<line> a*on* all gene*ations sinc* their 2021 sur*ey. *n th* study cond*ct*d *y Opi*ion Box </line>

<line> (2024), focused on TikTo*, am*ng t*e 1,00* B*azilia* respondent* who were a*ready us*r*, </line>

<line> more than h**f considered T*kTok addictive, rec*gnizing th*t ex**ssive use may be harmful </line>

</par>

<par>

<line> t* mental h**lth. The re*e*rc* also re*e*led *hat </line>

<line> 36% of respon*ents access TikTok several </line>

</par>

<par>

<line> times a day, *spe*ially at night, while 11% ***ort*d nev*r closing the ap*l*ca*ion, using it as a </line>

<line> form of distraction, entertai*m*nt, and discovery of new thin*s (Opinion Bo*, 2024). </line>

<line> *he a*nual white paper Consume* of the *utur* 2024, pub*ished *y WGSN (2024, *. </line>

<line> 5), hi**ligh*s that "p*o*le *r*und th* worl* said *t used to be common to wa**h vide*s </line>

</par>

<par>

<line> *etween 10 and </line>

<line> *0 minute* long, but now </line>

<line> *hey lose in*erest within minutes," </line>

<line> and i*entifi*s </line>

</par>

<par>

<line> Ti*Tok as on* of the *ai* contribu*ors to this lack *f interest and attent*on sp*n. Given *he </line>

</par>

<par>

<line> presented </line>

<line> dependency these pl*tforms **ve ge*era*ed among users, </line>

<line> es**cially </line>

</par>

<par>

<line> TikTok, becomes evident. </line>

<line> *rom th* p*rspective of Burhan and **radzadeh (202*), this addiction occurs because </line>

</par>

<par>

<line> each new int*raction or **tification pe*ce**ed by the human br*in as a form of r*w*rd, *s </line>

<line> e**ou*agin* ind*vid*als to c*nsta**ly repeat *e*av*ors that gener*te *ati*faction. This *rocess </line>

</par>

<par>

<line> stimulates an inc*ease in </line>

<line> dopa*ine co*centration, *o*sidere* one of the most </line>

</par>

<par>

<line> neurotransmitt*r* </line>

<line> associ*ted with t*e reward s*stem (**rha*; Mo*adz*d**, 2020; Lembke, </line>

</par>

<par>

<line> 2022). A* dopamine toleran*e </line>

<line> develops (ne*roadap*ation), its </line>

<line> e**ectiveness in providing </line>

</par>

<par>

<line> p*easu*able *ensat*ons t*nds to diminish, mak*n* even </line>

<line> greater **imulation *ec*ssary </line>

</par>

<par>

<line> www4.Unifsanet.c*m.br/revista </line>

</par>

</page>

<page>

<par>

<line> G*nerat*o* Z *nd the FOMO Effe*t: Wh** Di*ital Connectivity Triggers Anx*ety? </line>

</par>

<par>

<line> achieve th* same </line>

<line> effect (Lem**e, 2022). *hus, users </line>

<line> *ntering a vici*us cy*le driv*n </line>

</par>

<par>

<line> by the anxiety o* re*eiving new not*fica**ons *nd conte*t on their *cree**, as p*inted out by </line>

<line> Bue*o (2024). Skinner (**11) also exp*ains this repetitive behavio* in his *he*ry of *perant </line>

<line> Con*iti*ning, which r*fers to acti*ns whose repetiti*n depend* direc*ly ** the consequence* </line>

<line> th** prod*ce, occurring i* *he following *equence: behavior, con*equen*e, and eff*ct. In this </line>

<line> ca*e, the oper*nt act of c*ecking soci*l med*a p*atfo*ms firs* inv**ves * s*ar*h for imme*iat* </line>

</par>

<par>

<line> gratificati*n and then, after being rewarded with a new *otif*cation, for example, comes </line>

</par>

<par>

<line> fee*ing ** *omentary sat*sfaction, increasing the likelihood of repeating the actio*. According </line>

</par>

<par>

<line> t* psyc*olog*, t*is *rocess is </line>

<line> call*d positive *einfo**ement, *n whic* the f*equency of the </line>

</par>

<par>

<line> behavior te*ds to *ncrease **e to the pleasant stim*lus r*ceived (Ski*ne*, 2011). </line>

<line> In this context, i* is important *o hi*hlig*t the significant *a*ticipation of Genera*ion Z </line>

</par>

<par>

<line> *hich, accord*ng to data fro* *he Brazilian Institute </line>

</par>

<par>

<line> (2*24) regardi*g population p*o*ection* fo* the year 2024, c*rre*po*d* to *pproximat*ly 50 </line>

</par>

<par>

<line> mill*on *oun* peopl* in *h* </line>

<line> country. This information </line>

<line> brings to l*gh* </line>

<line> discussed in </line>

</par>

<par>

<line> th*s study, wh*ch aims *o analyze the </line>

<line> effects of social media platfo*ms based on the </line>

</par>

<par>

<line> char*cteristics and be*aviors of G*n*rat*o* Z in contempora** soc*et*. </line>

</par>

<par>

<line> 2.2 G*neration Z\s I*mer*ion in t** Digita* *o*ld </line>

</par>

<par>

<line> Named Generation Z, individuals born between appr**imately 19*5 and </line>

</par>

<par>

<line> cur*ently aged bet*een 15 and *0 y*ars, </line>

<line> **e consid*red the </line>

<line> f**st generation to </line>

</par>

<par>

<line> r*ised in a hypercon*ected world dominat*d by *e*hnology (*asarotto, 2020), being describe* </line>

<line> *y *rensk* (2001) ** digital n*tive*. According to Ha*** (20*4), Gener*ti*n Z was *he </line>

<line> generation *ost a**ected by *hat the author *all* *he G*e*t Re*iring of Childhood, a theory </line>

<line> devel*ped *y h*m a*d consi**r**, i* his perception, t*e only theory cap*b** *f *x*lainin* the </line>

</par>

<par>

<line> inc*eases in mental dis*rders such as </line>

<line> *nx*ety, especially among females. Ov*r the years, </line>

</par>

<par>

<line> graduall*, with the rise of *a*en*al overprote*tion, free </line>

<line> play gav* way to a phon*-based </line>

</par>

<par>

<line> *hildhood, **th a more visib*e *nd in*ens* </line>

<line> transform**i*n beginning *n the </line>

<line> early *010*, </line>

</par>

<par>

<line> m*in*y due to th* *opular*zation o* sm*rtphones, whi*h ultima*ely *sta*lished t*emselves as </line>

<line> the new stand*rd of child*ood (Haidt, 202*). </line>

<line> In *wen\s st*dy (2018, p. 15) on G*nerat*on Z, Te*s, a *0-y*ar-old *rom Detr**t, </line>

<line> Michig*n, describes *ocial media platforms a* an *nvironm*nt whe*e "it\s a*l ab*ut being </line>

<line> p*pul*r, pretty, an* fak*." She c*m*ent* t**t i* is a m*x**re o* admirati** an* frustration for </line>

<line> not *e*ng able t* *eplic*te the **sts of other girls sh* sees on Ins*agram. </line>

<line> Rev. F*A, Teresina PI, v. 2*, n. 6, a**. 4, p. 73-98, jun. 2026 www4.Unifsanet.com.b*/re**sta </line>

</par>

</page>

<page>

<par>

<line> K. Krummenau*r, S. C. Ro*a, M. Barth </line>

</par>

<par>

<line> When discu*sing influences on this g**e*ation, it i* pertinent </line>

<line> to *ddress the rol* of </line>

</par>

<par>

<line> dig*tal influencers, sin*e Gener*t*on Z *s the generation that fo*low* them *he most o* soci*l </line>

</par>

<par>

<line> pl*tforms (DataRepo*tal, </line>

<line> 2024b). From *he pe*spective of H*n*ich *nd Gil-White </line>

</par>

<par>

<line> (2*01), *hrough prestig* bias, u**r* *eek not only to copy *thers, but also to i*enti*y, imi*ate, </line>

<line> and approach the in*ivid*al who stands out the mo*t and appears suc*e*sful in wha* the* do, </line>

</par>

<par>

<line> per*eiv*ng them a* role mode*s solely because </line>

<line> o* their status. For many me*bers *f </line>

</par>

<par>

<line> generatio*, influencers occupy * position of *u*hority, *ith t*e capaci*y to ex*rt great </line>

<line> infl*ence ov*r their f*llowers, even surp*ssin* tradi*ional media outl*ts (Covello, 202*). *n a </line>

<line> survey conduct*d by GWI in 2023 involvi*g 225,*44 p*rticipants from four generations ("Z," </line>

</par>

<par>

<line> "Y," "X," and Baby Boomers), was found t*at Gene*ation Z i* t*e generation it </line>

</par>

<par>

<line> tr*sts dig*tal inf*uence*s *nd is th* *ost likely to *urchase </line>

<line> p*o*ucts rec*mmended by the*, </line>

</par>

<par>

<line> considering these rec**me*da*ions more rele**nt than tradit*onal ad*ert*sing. An*ther </line>

<line> characteristic of G*ner*tion *, a*cord*n* to *rensky (2001), is m*tivation based on rapid </line>

</par>

<par>

<line> g**ti*ication. A* early *s 20*1, Prensky (2001) *lread* </line>

<line> observ*d ho* this *ultitaskin* </line>

</par>

<par>

<line> ge*eration, a*cu*tomed </line>

<line> to *ast info*matio* con*umption, pri*rit*zes v*s*al elements over </line>

</par>

<par>

<line> textual conte*t. </line>

</par>

<par>

<line> According to Bauman (*010), *his tendency t*ward immediate pleasures *s r*flected in </line>

</par>

<par>

<line> the incess*nt pursuit </line>

<line> of exper*ences, even when </line>

<line> *re financial*y u*sustainable. *hu*, </line>

</par>

<par>

<line> driven </line>

</par>

<par>

<line> *dults fro* Ge*eration Z are becom*** i**ebte* (C*edit Ka*ma, *023). Th* stud* published </line>

<line> by **ed*t K**ma (*023), which int*rvie*ed *,009 ad*lts, found that 38% of G*neration * </line>

<line> respondents, e*en without financ*al means, *re i*flu*nced to travel after seeing other peop*e\s </line>

<line> vacations on social media pla*form*, w*ile 46% of the*e young *ndivi*uals *tated that **ey are </line>

<line> willing to incu* debt in order t* take the*e trips. </line>

</par>

<par>

<line> This behavi*r is discussed by Bauman (2010, *. </line>

</par>

<par>

<line> tra*sfo*mati*n marked by t*e emergen*e *f credit </line>

<line> cards, whi*h redefined t*e rela*ionship </line>

</par>

<par>

<line> betwee* indiv*du*l*, de*ire, **d **nsumption, wher* </line>

</par>

<par>

<line> satisf*c**on, to obtain things when y*u desire them, not when </line>

<line> yo* earn e*ou*h to obtain </line>

</par>

<par>

<line> them." However, the author argues that acquiring *o*ds throug* cre*it i* order *o *at*sfy </line>

<line> imm*diate desires and long-t*rm a*pira**ons may com*romi*e th* abi*ity to meet fut*re needs, </line>

<line> in additio* t* generating a cycle of indeb*edness, post*onement *f **als, an* accu*ulation of </line>

<line> problem* (Baum**, 2010). It i* **ident that a*tho*gh the feeli*g of FOMO is not rest*icted to </line>

</par>

<par>

<line> Generation Z, </line>

<line> thi* effect becomes mor* </line>

<line> a*parent within this gener*tion. Having </line>

</par>

<par>

<line> *mme*sed in a *igital world, so*ial media platforms play a* *m*o*t*nt role in ho* this </line>

<line> ***. FSA, T*resina, v. *3, n. 6, art. *, p. 73-98, *un. 20*6 www*.U*ifs*net.*om.br/revista </line>

</par>

</page>

<page>

<par>

<line> Generation Z and the F**O Effect: When Digital Con**ctivity Triggers Anxiety? </line>

</par>

<par>

<line> generation relates, acts, thin*s, *eel*, and consumes not only materia* goods, but al*o con*ent </line>

<line> an* in**rmatio*. Followi*g th* the*retical co*te*tualization o* *he guiding them*s of this </line>

<line> study, the methodologic*l procedu*es are presented in the *ext s*c***n. </line>

<line> 3 METHODOLOGICAL *ROCEDUR*S </line>

</par>

<par>

<line> is ch*ra*terized *s an E*ploratory and D*scriptive study (Gil, 200*), </line>

</par>

<par>

<line> aimin* to gene*at* kn*wledg* rega*ding t*e FOMO (Fear of Mis*ing Out) eff*c* by relating it </line>

<line> to th* *mpact of social media platforms in in**nsi*ying this f*el**g among Gener*tion Z. </line>

</par>

<par>

<line> T** technical procedures ado*t** were Bibl*ographic *esearch an* </line>

<line> F*eld Research. </line>

</par>

<par>

<line> Initially, through Bibli*graphic Research, with th* purp*se of dee***ing t*e understanding of </line>

</par>

<par>

<line> the topic* addre*sed, previously published material* such as </line>

<line> books, scienti*ic artic**s, </line>

</par>

<par>

<line> dissertations, the*es, newspap*r a*ticles, and online publications discu*s**g the the*es unde* </line>

<line> s**dy, n*mely Gener*tion *, the FOMO effect, and social me*ia platf*rm*, *er* revie*ed. </line>

<line> Since this is a contempora*y topic, ext**si*e consul*ation of digit*l sour*es, *uch as web*i*es </line>

</par>

<par>

<line> and rep*r*s *ontaining *ore recent and updated **for*ation </line>

<line> on the subject, was *ho*en. In </line>

</par>

<par>

<line> this w**, i* was **s*ible *o de*elop t*e *heoretical framework *hrough a di*log*e *mong the </line>

</par>

<par>

<line> i*eas o* different a*thors and </line>

<line> *arious cont*nt *ources (Prodanov; </line>

<line> Freitas, 20*3). </line>

</par>

<par>

<line> Subseq**ntly, in order t* o*tain information rega*ding the </line>

<line> **fferent perspe*tives of </line>

</par>

<par>

<line> professionals from disti*ct fields *oncer**ng </line>

<line> the su*jects i*vest*g**ed in this </line>

<line> articl*, Fiel* </line>

</par>

<par>

<line> Res*arc* was conduct*d *i*h four </line>

<line> professiona*s link** t* </line>

<line> the areas of psychology (02), </line>

</par>

<par>

<line> psychopedagogy (01), and so*iology </line>

</par>

<par>

<line> qu*litative interviews (Prod*nov; Freitas, 2013) conducted </line>

<line> usi*g a sem*-structur*d **r*pt </line>

</par>

<par>

<line> (*a*a*os; Marconi, 2003). </line>

</par>

<par>

<line> dat* *oll*ction *as carri*d out throu*h four i*tervi*ws, </line>

</par>

<par>

<line> p*obabilistic accessibil*ty sampl* (Proda*ov; Freitas, 2013), co*ducted indiv*duall* a*d </line>

<line> onli*e th***gh the Google M*et platform. *he intervi*ws took place in 2025 *n the fol*owing </line>

</par>

<par>

<line> January 6 and </line>

<line> 23, *ith the psychologist an* the *sychopedago*ue, re*pectivel*, an* </line>

</par>

<par>

<line> Fe*ru*ry 14 and 24, with the psychol*gist an* the sociol*gist, res*ectively, </line>

<line> ea*h lasting </line>

</par>

<par>

<line> ap*roximately </line>

<line> 50 minutes. *or the selectio* of in*erviewees, *reference wa* given *o </line>

</par>

<par>

<line> pro*essionals **th exp*rience and *xpertis* in **e field, *rioriti*ing those *ho are also facu**y </line>

<line> members at Univers**ade Feevale, most of whom were rec*mmen*ed by th* article *dvisor, </line>

<line> *hu* *acili*ating contac*. T*e p*yc**pedagogue was recomm*nd*d by one o* the inte*viewees, </line>

</par>

<par>

<line> w*ile the so*iologist was contacted because he had pre*iously b**n the </line>

<line> researcher\s </line>

</par>

<par>

<line> *ev. *SA, Teresin* PI, v. 23, n. 6, *rt. 4, p. 73-*8, jun. *026 www4.Unifsa*et.c**.br/re*ist* </line>

</par>

</page>

<page>

<par>

<line> K. K*umme**uer, S. C. Rosa, M. Barth </line>

</par>

<par>

<line> p**fessor. Data interpret*tion was c*nduc**d usi*g conte** ana*ysis, according to </line>

</par>

<par>

<line> meth**ology proposed b* Bar*in (2*16), </line>

<line> b*sed on the categorizations used in t*e semi- </line>

</par>

<par>

<row> stru**ured interv*ew scr**t. T*e a***ysis devel*pme*t process consiste* o* a pre-analysis </row>

<row> phase, **llo*ed by **teria* explor*t*on and, finally, the treatmen* *nd i*terpretation of results </row>

<row> (Bardin, 20**). </row>

<row> Th* perc*p*io** obtained *hr*ugh *he int*rv*ews, combi*e* with t*e the*retical </row>

<row> frame**rk, suppor*ed the anal*sis in orde* to achieve th* object*ve of this arti*le. *he </row>

<row> a*alysis is structured i*to three sub**ctions corres***ding to the categor*es deriv*d from the </row>

<row> inte**iew scrip*: c*n*e*porary *o*iety, co*s*mptio*, soci*l media platforms, *OMO, **d </row>

<row> Gene*ation Z. </row>

<row> 4.1 Pro*ile of the Interviewees </row>

<row> In ord*r to obtain a comprehens*ve *nd impartial perspe*tive, pro**ssio**ls working in </row>

<row> *ifferent *iel*s were i*terviewed, wh*se p*ofil** a*e highli*hte* in Ta*le 1. </row>

<row> Table 1 - Pro*ile of the Interviewed Profe*sio*als </row>

</column>

<par>

<line> I*tervie*ee </line>

<line> Ar e a o f Exper*ise </line>

<line> Ye a r s * f Expe*ience in th* Field </line>

</par>

<par>

<line> *6 years </line>

<line> B*s*ness c*nsu*tant focused on the dev*lopment *f people managemen*, clinical *s*chologist worki** wit* chi*dren and yo*ng p*ople (G*neration Z), profe*sor and coordinator of the CIP a* Universidade Fee*ale. </line>

</par>

<par>

<line> Sociology, Anthropology, and Political Sci*nce </line>

<line> 3* years </line>

<line> R*searcher, wri*er, *nd professor worki*g with *eneration Z students a* *nive*sidade Feevale. </line>

</par>

<par>

<line> Psychopedag*g* </line>

<line> Clinical and inst*tut*onal psychopedag*gue foc*sed on assisting children and youn* people (Gener***on Z). </line>

</par>

<par>

<line> 6 years </line>

<line> Cl*nical psychologist *o**ing wit* child**n and you*g people (G*nera**on Z) *nd profes*or ** Universidade Feeval*. </line>

</par>

<row> Sour*e: Prepared by the auth*rs (2025). </row>

<row> B*sed on t*e pr*file of the intervie**es, *he interviews proceeded with the aim of </row>

<row> understanding differen* perspectives *egarding the scenario *f contempo*ary society and *he </row>

<row> F*MO *ffect, espec*ally present among Generation Z. </row>

<row> Rev. FSA, Teresi*a, v. 23, n. 6, art. 4, p. 73-98, jun. 2026 www4.Uni**anet.com.br/rev**ta </row>

</column>

</par>

</page>

<page>

<par>

<line> G**er*tion Z a*d the FOMO Effect: *he* Digi**l C*nnectivit* Trigger* *nxie*y? </line>

</par>

<par>

<line> *.2 *o*tem*or*ry Soc*et* & C*nsume* Behavior </line>

</par>

<par>

<line> Bauman (2001) and Lipovet*ky (2005) poin* out tha* contempora*y society *s marked </line>

<line> by fluidity and indi*id*alism and, acco*din* to t*e *ut**rs, the di*it*l era inte*sifies *his </line>

<line> flui*ity, where rel*tionshi*s and inf*r*ation become *ncreasingly ep*emera*. *onsiderin* </line>

<line> these a*proaches, the study initia*l* s*ught to *nvestiga*e opinions regardi** th* relat*on*h*p </line>

<line> between contem*or*ry soc**ty an* co*sumpti*n. On this top*c, al* *our interviewees *resented </line>

</par>

<par>

<line> p*rsp**tives, consi*ering so*i*ty *o be main*y m*r*ed by co*sumeris*, immedi*cy, </line>

</par>

<par>

<line> a*xiety, a*d social isolation. Interviewee C* com*ents that s*ciet* "li*e* in very *n*io*s, </line>

<line> agi*ated, a*d immediate times. There is an overexposure to an excess of in*o*matio* that, at </line>

</par>

<par>

<line> t*mes, people d* not know *ow to deal with, and </line>

<line> this amplif**s this a*xious w*y of living." </line>

</par>

<par>

<line> *** h*ghligh*s that, inter*ation*lly, Brazil </line>

<line> is t*e country *ith the highest </line>

<line> preva*ence of </line>

</par>

<par>

<line> an*i*ty cases, which may </line>

</par>

<par>

<line> *eport (2024b), which positions Brazil as sec*nd in the </line>

<line> **ob*l ranking for </line>

<line> the *ighes* </line>

<line> daily </line>

</par>

<par>

<line> o*l*ne. Such data relate *he ex*ess of in*orma*ion*l stimuli in th* </line>

</par>

<par>

<line> *nvi*onmen* as on* of *he e*emen*s intensifying anxie**, making the Brazilian *opula*ion t*e </line>

</par>

<par>

<line> *r** a mor* sociolog*c*l **rspec*ive, i**erv*ewe* ES expands the </line>

<line> di*cussion </line>

</par>

<par>

<line> associ*t*ng thes* fac*s with Ba*m*n\s (2001) theo** of liquid *o*er*ity, *entioning that </line>

<line> everything h*s *ec*me *ransi*ory, such *s th* loss of durabili*y of furn*ture, job*, marriages, </line>

</par>

<par>

<line> an* huma* re*ationships </line>

<line> them*elves. It is furthe* *bse*ved that </line>

<line> the transition fro* a s**id </line>

</par>

<par>

<line> so*iety, in which there were g*ara**ees, certainties, a*d security regar*ing these aspe*ts, to a </line>

<line> liqu*d post*odern**y, where ev*rything is temp*rar*, resulted *n th* *rag**ity of human bonds </line>

</par>

<par>

<line> *nd gene*ate* collect*ve anx*e*y relat** ** </line>

<line> uncertaintie* about th* futu*e, *ince no**ing is </line>

</par>

<par>

<line> *ermanen* anymore. </line>

</par>

<par>

<line> Regarding the transition from an *nalog t* a di*it** s*ciety, interviewee* w*re asked </line>

</par>

<par>

<line> about the advantages and disadvantages </line>

<line> perceived in thi* tran*i*i*n. They r**o*nized </line>

</par>

<par>

<line> bo*h t*e p*s*t*ve aspects *f this technological change, especially quick ac*ess to i*f*rmation, </line>

<line> communication, *nd new resour*es, a** t*e negative *spe*ts caused by t** exce*s *nd misuse </line>

<line> of tech**l*g*es an* information. The i*tervi*wees\ percept*ons *lign wit* Castel*s\ (2009) </line>

<line> pers*ective, *hich rec*gnizes the duality of this tra*siti*n, which also f*s**red gl*balization </line>

</par>

<par>

<line> that, *s a benefit, br*ught instantaneous </line>

<line> inte*con*ection and, as dra*bac*s, </line>

<line> i*creased </line>

</par>

<par>

<line> *nequality and c*ltural ho*og*niz*tion. </line>

</par>

<par>

<line> ww*4.Unifs*n*t.com.br/revista </line>

</par>

</page>

<page>

<par>

<line> K. Krummena*er, S. C. Ros*, M. B*rth </line>

</par>

<par>

<line> U*animously, when *xpressin* their opinion* rega*ding the increase in *he three </line>

<line> chara*teristics m*ntione* previously, anxi*ty, cons*mpti*n, and imm*di*cy, in *omparison </line>

<line> wi** *revious tim*s and g*nerati*ns, the inte*viewees agreed that *here *as in**ed been an </line>

<line> *ncre*se. Interviewee CK obser*es t*at the cen*r*l diff*ren*e *ie* in the *bundance of offe*s, </line>

</par>

<par>

<line> *hich directs and m*tivat*s new </line>

<line> desires over time. S*e hi*hlights t*at the *ogic of </line>

<line> *lanned </line>

</par>

<par>

<line> obs*lescence *timulate* continuous c*nsumption. According to the *ntervie*ee, *ompanies </line>

</par>

<par>

<line> man*facture dispo*able products and recurrently </line>

<line> launch new model*, such </line>

<line> as the iPhone, </line>

</par>

<par>

<line> contrib*ting to the maintenance o* this consumerist cycle t*rough planned *b*olescence. </line>

<line> R*g**ding society\s percep*ion of co*sumption, the int*r*iew**s relate* it t* an idea </line>

<line> o* belonging, which, in *he words of in*er*iew** LG, "m*a*u*e* **ur value as a p**son." Sh* </line>

<line> c*mments that th*s feeli*g of w*nting to be*o*g t* * g*oup becom*s a strate*i* t*rget *or </line>

<line> br*nd* becau*e they b*ild a** sel*, above all, a desire, ** i*ea **at by owning * ce*tai* </line>

</par>

<par>

<line> the individu*l becomes </line>

<line> g*eat*r than their mer* exis*ence. </line>

</par>

<par>

<line> I*t*r*ie*ee FM contri*utes by bringing </line>

<line> the discuss*on i*to the context *f </line>

<line> soc*al media </line>

</par>

<par>

<line> platforms, stating that *onsum*tion is s*ap*d by what is publicized, *sp*cially by influence*s, </line>

<line> who end up oc*upying a position of au*hority *n* trust on the interne*, leading foll*w*rs to </line>

<line> *cquire what wi*l allow **em to *nt*grate int* ce*tain *o*mun*ti*s and groups. The*e </line>

</par>

<par>

<line> *pi**ons alig* *ith **Cracken\s (2007) *erspect*ve, **ich </line>

<line> add*esses *onsum*r goods as </line>

</par>

<par>

<line> representations of </line>

<line> status and groups, as well </line>

<line> as th* em*rge*** of sym*ols and marketing </line>

</par>

<par>

<line> s*r**egie* t*a* stimul*te c*nsumer d*sire influenced by trend*. I*t*rv*ewee ES, in t*rn, shares </line>

<line> his interpr**ati*n *egar*ing t*is cons*meris* behavior by relating it to *h* lack of *eani*g in </line>

<line> *he meanin* used to *e t*anscendence a*d going to heave*. Today, with th* *nd of </line>

<line> metanar*atives, there is no longer a teleological meaning. Th**e is no medium- or </line>

<line> long-term me*ning *or *y life any*ore. The meaning *s immediate *onsumption, </line>

<line> t*is hedonism, this selfishnes*, this nar*issi*m of myself with myself, *n the mirror, </line>

<line> ta**ng pictur*s (ES, **25). </line>

<line> Intervi**ee ES\s comment is su*ported by wh*t Lip*vets*y (200*) discusses in *h* </line>

</par>

<par>

<line> of *mpt*ness, related t* narci*sistic ind*vidualism, wh*ch turn* the </line>

<line> individual </line>

<line> *oward </line>

</par>

<par>

<line> **emselves as the center of e**ry*hing, wh*re *hat tr*ly matters above all e*se is personal </line>

</par>

<par>

<line> happines*. In t*is co*text, co*cern with self-image emer*es *s *n </line>

<line> *ttempt to </line>

<line> provide new </line>

</par>

<par>

<line> meaning to one\* own e*i*tence an* to fi*l a void left by the ab*ence of *ollective meaning. </line>

</par>

<par>

<line> *nterviewees con**rned consumption ** a *eans of </line>

</par>

<par>

<line> fulfilling emotional needs. Re*arding thi* issue, all agre*d that there is a *el*tionship b*tween </line>

<line> Re*. FSA, Te*esina, v. 2*, n. *, *rt. 4, *. 73-98, jun. 2026 www4.*nif*anet.com.br/revi**a </line>

</par>

</page>

<page>

<par>

<line> Generation Z and the FOMO *ffe**: *hen Di*i*al Connectivity Tr*ggers *nxiet*? </line>

</par>

<par>

<line> consumption and compensation, associated with self-reward, persona* *atisfaction, and f*l*ing </line>

</par>

<par>

<line> emotio*al voids, as poin*ed *ut b* Li*ovetsky (200*). Intervie*ee LG cons*ders that, i* </line>

</par>

<par>

<line> addi*ion to fulfilli*g emotional </line>

<line> issues, consumption is also a se*rc* for *cceptance. </line>

</par>

<par>

<line> Interv*ewe* *K em*hasizes that e*acer*ated consumeri*m, with*n psychology, may be </line>

</par>

<par>

<line> cons**ered * psych*logical c*ndit*on, a </line>

<line> addiction character**ed </line>

<line> by e*cessive </line>

</par>

<par>

<line> shopping. Th*s behav*or is *ighlig*ted by Lipovetsky (2007) regarding *he continuous pursuit </line>

<line> *f pl*asur* as a charac*erist*c of the hypermodern i*dividual, which a**o di***gues with </line>

<line> Bauman\s (2001) perspective c*ncerning the t*ansience a*d ins*ability of things i* moderni*y, </line>

</par>

<par>

<line> in which w*a* mat*ers i* experiencing the </line>

<line> o* possessing somethin* immedi*tely </line>

</par>

<par>

<line> w*th*ut con*ern for the futu*e. *he log*c of cons*mptio* in contempora*y societ* *ene*ates a </line>

</par>

<par>

<line> cyclical movem*nt of desire and f*ustratio*, *hich *ne of th* *spe*ts c*iticized i* </line>

</par>

<par>

<line> a*thors. Su** an app*oach i* *resent in *he interview*es\ statem*nts w**n they share *h* v*ew </line>

<line> th*t pe*ple are always sear*hing for somethin* more and that, al*hough they agree that this </line>

</par>

<par>

<line> acting is pa*t *f human behavior, they </line>

<line> u*d*rstand that this immediacy has been </line>

</par>

<par>

<line> a*grav*t** by t*c*n*lo*ic*l a*vances, which stimula*e *nd *edef*ne consumption, as well as </line>

<line> by social cha*ge*. Following the reasoning of the stu*y, the int**viewees\ perc**tions </line>

</par>

<par>

<line> rega*d*ng soci*l media pla*for*s and aspect* related *o soc**bility and *oung </line>

</par>

<par>

<line> di*conn*ct*on fr*m the *eal world w*re inves**gated. </line>

</par>

<par>

<line> *.3 Social Med*a Plat*o*ms & Escape from Reali*y </line>

</par>

<par>

<line> R*gardin* the in*luence of soc*a* media platforms ** pe*p*e\s beha*io*, </line>

</par>

<par>

<line> interv*ewees agreed that pla*forms play a sig**f*can* *o*e in *ehavi*r, as wel* *s </line>

</par>

<par>

<line> consumption, but mai*ly emphasize* th*ir </line>

<line> negative effects. Inter*iewee CK, w*en *sked </line>

</par>

<par>

<line> about t*is *nfl*ence, re*eals t*at: </line>

</par>

<par>

<line> Just as television *nce *ict*ted beh*vior* for an enti*e gen**ation, *ocial m*dia </line>

<line> to*ay al*o *ictates c*rt*in beha*iors. Th*re is that thing about the algorithm *r*ng**g </line>

<line> *ou the *nforma*ion that b*st fills your search, your curiosity, and *our likes. It *s * </line>

<line> w*y of *haping be*avior, it **eps feeding itself back (CK, 2025). </line>

<line> *he interv*ew*e\s statem*nt regarding algo*it*m* al*gns with Par*se* (*0*2), who </line>

<line> argues tha* this pers*nalized t*ol, fueled by users\ o*n *ata, has b**ome *o power*ul tha* it </line>

<line> *a* *anag* people\s behavior. Invisi**e fi*ters, as the author ca*l* th*m, restric* contact wi*h </line>

</par>

<par>

<line> *ev. FSA, Teresina PI, v. 23, n. 6, a*t. 4, p. 73-9*, jun. 2026 </line>

<line> www4.Unifsanet.com.br/revi*ta </line>

</par>

</page>

<page>

<par>

<line> K. Kr*mmenauer, S. C. Rosa, M. Barth </line>

</par>

<par>

<line> *hat *s different and *re capable of unco*sciously *nducin* *sers to repr*duce *ha* they see </line>

<line> online, *ncorporating disc*u*ses an* replicating trends. </line>

<line> Wit* a more criti*al opinion regar*i*g *latform*, *specially T*kTok, interviewee FM </line>

<line> h*ghlights tha* the*e platf*rms have *een used n*t on*y fo* e*tertai*me*t but also *s sources </line>

<line> of i*for*ation. Howev*r, t*is use en*s *p b*ing harmfu* because it *e*ds many young people </line>

</par>

<par>

<line> s*aces will provide ever**h*ng they need, devalui*g *ra*it*onal and </line>

</par>

<par>

<line> reliable fo*ms o* learning and access to kn*w*edge, such as boo*s. *heref*re, it is observed </line>

<line> that this exaggerat*d use of *lat*orms has led many child**n **d a*olescents to reject re**ing, </line>

<line> si*ce th* types o* cont*nt mo*t sou*ht after a*d most visible *n these platforms do not </line>

<line> co*t*ibute to the format*on of relevant knowl*dge. </line>

</par>

<par>

<line> Int*rview*e ES s*ar*s a simil*r o*i*ion, statin* th*t *ocial med*a *l*tforms </line>

<line> validate </line>

</par>

<par>

<line> and propagat* unfou**ed disco*rses, allowing any**e *o </line>

<line> gain rel**a*ce *nd credibility </line>

</par>

<par>

<line> simply *ec*use *f the visibil*t* *h*y achieved </line>

<line> *hese pl*t*orms, regardless of ho* it was </line>

</par>

<par>

<line> obtained. He als* hi*hl*ghts tha* tr*dit*onal m*d*a have gi*en wa* to social media pl*tforms, </line>

<line> w*ic* aligns with C*ve*lo\s (202*) perspect*ve rega*ding th* tra*sition of media dominan*e </line>

</par>

<par>

<line> due to th* rise of infl*encers, contribu*ing to t*e **ss of </line>

<line> ce*trality in jo***al*sm *nd </line>

</par>

<par>

<line> traditiona* med*a. F*rthermore, interview*e ES\s statement also *ighlights asp*ct* of prestig* </line>

</par>

<par>

<line> bias, followi*g and copying *ho*e who appear su*ce*sful, </line>

<line> by **p*asizing how individu*ls </line>

</par>

<par>

<line> tend t* pla*e **ust in prominent figures on so*ial *ed*a platform* simply because of t*e image </line>

<line> of success t*ese influencers prese*t, as pointed out by Henr*ch *nd G*l-White (2001).In </line>

</par>

<par>

<line> response to t*e question regarding which p*atform most cont**butes </line>

<line> to addict*** to screens, </line>

</par>

<par>

<line> interviewees CK, LG, and FM m*ntioned TikTok, while the sociologist *ighlighted </line>

<line> Inst*gram, also me*ti*ned *y interviewe* LG, and X. Regarding Ti*Tok and Instag**m, </line>

</par>

<par>

<line> inte*v**wee LG observ** </line>

<line> t*at **ese are two platfo*ms in which the ope*a*ion *f th* m*in </line>

</par>

<par>

<line> sc*een, the feed, is simil*r, *ncou*ag*ng u*ers to scr*ll endlessl* in search o* new content that </line>

<line> is *nst*ntly updat*d, recei*ing multiple *timu*i *imultaneously. </line>

<line> *ompl*mentarily, regarding TikTo*, i*terviewee CK stat*s that the speed of *he </line>

</par>

<par>

<line> cont*nt displ**** </line>

<line> on *his pl**form *timula*es dopamine, *aking it </line>

<line> diffic*lt </line>

<line> users *o </line>

</par>

<par>

<line> dis*o*nect fr*m scree*s. *o exemp*ify the i*pa*t of t*es* platfor*s on eve*yday life, </line>

<line> in*erviewee CK **m*ents *hat an acquain*an*e *atch*d the c**ldren\s mov*e Moana 2 *it* </line>

<line> her underage *h*ld*e*, which p*esen*s s*ene trans*tions, colors, **d ***gs in a *apid man*e* </line>

</par>

<par>

<line> **d later realiz*d that this rhyt*m resembled Ti*Tok, a*ming t* </line>

<line> captur* the </line>

<line> atten*i*n *f </line>

</par>

<par>

<line> ch*l*ren a**eady acc*sto*ed to this ince**ant dynam*c. These perspectives bring to ligh* the </line>

</par>

<par>

<line> Opinion Box study (2024), whic* e*poses Brazilians\ </line>

<line> perce*ti** of TikTok as t*e *ost </line>

</par>

<par>

<line> Rev. FSA, Teresina, v. 23, n. 6, art. 4, p. 73-98, jun. 2026 </line>

<line> www4.Unifsane*.com.br/revis*a </line>

</par>

</page>

<page>

<par>

<line> *eneration Z **d the FO*O Eff*c*: *hen Digital Conne*tivity *riggers Anx*e*y? </line>

</par>

<par>

<line> *ddictiv* pl*tform among othe*s, as *e** a* the **** publication (2*2*), which associate* </line>

</par>

<par>

<line> TikTok with the d*cl*ne of a*t*ntion and intere*t in other con*en* </line>

<line> *urrently </line>

<line> conside*ed </line>

</par>

<par>

<line> tradition*l or common. </line>

</par>

<par>

<line> Co*tinuing the int*rviewees\ percep*ions, intervi*wee E* o*serve* that, in gen*ral, </line>

</par>

<par>

<line> this dependen*y is construct** fr*m </line>

<line> the *onstant </line>

<line> product*on </line>

<line> of novelty inserted **thin </line>

</par>

<par>

<line> pla*forms, s*nce peo*le do not want to miss out on *hat is happ*ni*g. He associates t*e act *f </line>

<line> posting something onlin* w*th *** expect*tion *f social validatio* an* considers l*k*s not only </line>

</par>

<par>

<line> a form of financi*l </line>

<line> profit f*r i**lu*n*ers, for example, *u* al*o * type of symbolic profit </line>

</par>

<par>

<line> associated *ith person*l recogn**ion. The inte*vie*ees\ pe*cepti*ns corroborate the studie* by </line>

<line> Burh*n a*d Moradzadeh (2020), S*inner (2011), and Le*bke (2022), which relate add*ction </line>

</par>

<par>

<line> to social media platfo*m* to the </line>

<line> brain\s rewar* m*ch*nism, d*pamine, and </line>

<line> the repetitiv* </line>

</par>

<par>

<line> pursuit of pleasur*b*e sti*u*i. </line>

</par>

<par>

<line> Subsequentl*, in order *o under*tand h*w *nterviewees p*rc*i*e the *ense of </line>

<line> belongi*g an* connection *romote* b* social *ed*a p*atforms, th*y *ere as*e* w*ethe* thes* </line>

</par>

<par>

<line> exper*ence* </line>

<line> might actually *e ill*sor*. The resp*nse* prese*t bot* sim**arities an* </line>

</par>

<par>

<line> d*vergences. Similarly, in*erviewee CK a** intervie*ee ES consi*er *hat social </line>

</par>

<par>

<line> *latf*rms *romote a false *ensation, e*p*ciall* whe* *ne h*s many followers, which doe* *ot </line>

</par>

<par>

<line> necess*r*ly *mply real fr*endships. In *hi* </line>

<line> s**nario, *nter*iewee ES provo*es reflection </line>

</par>

<par>

<line> asking: "How *any of th*se people can actually help you so*ve a *roblem?". </line>

</par>

<par>

<line> Thus, for in*ervie**es E*, *G, and CK, a true </line>

<line> connection is on*y est*blished in the </line>

</par>

<par>

<line> physica* w*rld, or leas* begi*s t*ere, whic* a*igns with B*um*n\s (20*6) app*o**h when ** </line>

<line> highlighting the di*fer*nces between th* virtual world, with su*erficial and less c*allenging </line>

</par>

<par>

<line> an* the real *orld, w*ere *ffo*t is required *n dia**gue, c*nst*uction, an* </line>

</par>

<par>

<line> mai**enance of relationshi*s. Therefor*, it i* possi*le t* c*ns*der that you*g people cu*rentl* </line>

<line> exper*ence a situation of di*con*ection from reality, attr*bu*ing t* fo*lowers *he sam* mea*in* </line>

<line> *nd value as the word friend*. In con*r*s*, interviewe* FM, to some extent, di*erges fro* the </line>

<line> others *y stat**g that *he fe*ling of b*lo*ging and *onnec*io* **e real, b*cause *ndividuals *re </line>

<line> indeed present, int*racti*g and creati*g bonds with *ne another, although she recog*ize* that </line>

<line> what may be f*lse is the m*tivation, s*nce not every*ne recognizes *hat b*ought th*m </line>

</par>

<par>

<line> together. However, be*aus* they fee* welcomed, they seek to </line>

<line> adapt by adopti*g other </line>

</par>

<par>

<line> behaviors, not </line>

<line> **ce*sa*ily d*e to personal identification, bu* becaus* o* the feelin* of </line>

</par>

<par>

<line> acceptance provided by *h* group in which they became integ*ate* and *ccepte*. </line>

</par>

<par>

<line> However, th* interv*ewee*\ *erspectives conv*rge </line>

<line> in a*firming t*at social </line>

</par>

<par>

<line> **atform* *re*te di*tance fr*m reality and isolate i*d*vidual* from real social in*eraction. </line>

<line> Rev. FSA, Teresina PI, v. 2*, n. 6, *rt. 4, p. 73-98, jun. 2026 www4.Unifsa*et.com.br/revis*a </line>

</par>

</page>

<page>

<par>

<line> K. Krummena*er, *. C. Rosa, *. Barth </line>

</par>

<par>

<line> Haidt (2024) and Baum*n (201*) poi*t ou* that these p*atforms do not stimulate social </line>

<line> d*velop*ent, ge*eratin* t*e sen*ation of belongi*g to * *rou* whil* actually fa*il*tat*ng </line>

</par>

<par>

<line> isolation, maki*g face-to-face *el*tionships a*d in*ere*t in creating </line>

<line> new friend*hips i* what </line>

</par>

<par>

<line> th*y *al* "life outside screens" more *iffi*u*t. In *he *ame lin* of re*soning, interv*ewee LG </line>

<line> comments on the com**tment **qu*red by *eal-world relationships, highlighting *hat th* </line>

</par>

<par>

<line> the s*ft skill* n*ce*sa*y to learn </line>

</par>

<par>

<line> relati*nshi* *nd that, within th* d*gital **vironment, sim*le disagre*men* may lead *o a </line>

</par>

<par>

<line> rupture without </line>

<line> any chance f*r reconciliation. *nter*iewe* *K c*rrob**at*s this perspect*ve </line>

</par>

<par>

<line> when adding *hat: "Yo* en* up feedin* *ou* perso*a* tr*ths *ithin the </line>

<line> network and </line>

</par>

<par>

<line> becomes </line>

<line> yo* think, so *ou isolate </line>

</par>

<par>

<line> yourself *nd remai* within th*t vi*tual circ*e t*at feeds your beliefs a*out the world [...]" </line>

</par>

<par>

<line> R*ga*ding the l*ng-term damages caused b* the i*discr*mina** and excess*ve use </line>

</par>

<par>

<line> social medi* platf*rms, interviewees </line>

<line> po*nt** out severa* negative con*equences, such </line>

</par>

<par>

<line> social i*olation, in*reased self-criticism regarding sel*-image, </line>

<line> d*pendency, worsenin* </line>

</par>

<par>

<line> con*entrati*n, and intensified *nxiet*. More emph*tically, in*e*viewee *M *onsi**rs that for </line>

</par>

<par>

<line> the most v*l*erable indiv*duals, </line>

<line> unrestri*ted *c*ess t* platforms ca* </line>

</par>

<par>

<line> *once*ning, like "a ga*eway *o any ot*er drug," and adds that: "The operating *o*i*, that I wi*l </line>

<line> use *h*s **d it *ill **liev* me from my **oblem, it will em*ty my *ind of what bo*hers me, is </line>

<line> exactly the s*me. And as one thing no *onger fulf*lls m*, I will seek something str*ng*r, </line>

<line> Interviewee *S i* more modera*e, considering social m*d** platforms i*por*a*t tools, </line>

<line> just as co*pute*s and ca*culator* once emerge*. He believes tha* t*e** new *e*hnol*gies also </line>

<line> p*sse*s a de*ree of *mporta*c*, but th*t *he* shou*d be used consciously a*d accompanied *y </line>

</par>

<par>

<line> regulat*on. It i* perc*ived that m*ny chang*s </line>

<line> o***r in people\* beha*ior, *s*ecially am*n* </line>

</par>

<par>

<line> *oung people, wi*h em*hasis on Generat*on Z. This has triggered the FOMO eff*ct, the obj*** </line>

<line> of *his articl*, which *ought greater u**erstandi*g throug* th* intervi*wees. </line>

<line> *.4 G*n*ratio* * & the FOMO *ffect </line>

<line> *r*nsky (200*) con*iders Genera*io* Z to be digita* n*t*ves because they have never </line>

</par>

<par>

<line> exp*rie*ced * s*ciety in which </line>

<line> the *nternet was *bsent. In *his sense, it is *e*e*sar* </line>

</par>

<par>

<line> e*p*a*ize Haidt\s (2024) perspe*tive, w**c* s*ates t*** Genera*ion Z was partic**arly marke* </line>

<line> *y h**e*connectivity an* that, tog**her with ov**protective p*rents, th*s brought profound </line>

<line> impacts *n *ental heal*h and on ways *f deal*ng with *i*e, cont*ibuti*g to th* formation of a </line>

<line> R*v. FSA, Te*esina, v. 2*, n. *, a*t. 4, p. 73-98, j**. 2*26 w*w*.U**fsa**t.com.br/revista </line>

</par>

</page>

<page>

<par>

<line> Ge**rat*on Z an* the FOMO Eff*ct: *hen *ig**al Connectivity T*iggers Anxi*ty? </line>

</par>

<par>

<line> m*re fragile generation. Based on t*is, the **udy so*ght *he intervie*ee*\ opinions regarding </line>

<line> how Gen*ration Z is perceived a*d how *he F*MO ef*ect *anifests *tself, espe*ially among </line>

<line> th*se *oung individuals, addressin* more v*ln*rable profiles and d*scussing possible cause* </line>

<line> Consider**g current debates rega**ing anxi*ty and *motiona* vu*nerabili** among </line>

<line> younger ge*erat**ns, interviewees wer* asked whether they *greed with t** *tatement that </line>

</par>

<par>

<line> Z is mor* fragile compar*d to pr*vious genera*ions and which fac*or* </line>

</par>

<par>

<line> explain thi* percep**on. All interviewed professionals recogn*zed this f*ag**ity and </line>

</par>

<par>

<line> psychologic*l sufferin* as a re*lity *or </line>

<line> this gen*ratio*, alth*ugh they mentioned different </line>

</par>

<par>

<line> *aus*s *ontribu*ing to this outcome. </line>

</par>

<par>

<line> Intervi*wee LG adopts a *ultifactori*l pers*ective, *tt***uting this greater fragility to </line>

<line> uncertai*ties r*gar*ing th* futur*, also relate* to environmental issues, social change*, and the </line>

</par>

<par>

<line> curr*n* *amily structures, wi*h emotional*y unprepare* pa**nt* who h**e n*t </line>

</par>

<par>

<line> unde*gone therapy *nd are un*ble </line>

<line> *ecessary support </line>

<line> fo* their ch*l*ren. For </line>

</par>

<par>

<line> inte*vie*e* CK, this scenario, such as **e in*rease in anxi*ty, *o*stitutes a contemporary </line>

</par>

<par>

<line> p*enome*on that has inten**fied in rec*nt times, e*en in * contex* where mental </line>

</par>

<par>

<line> discussed more openly and where h**p is so*ght more frequ*ntly than in old** g*nerations. </line>

<line> She points to overprotect*on du*ing childhood a* on* of *he *ain factors *ehind th*s </line>

<line> w**sening, since it prev**te* m*ny in*ividuals from this generati*n *rom f*cing c*allenging </line>

<line> *ituati*ns, *esulting *n young people with anxi*ty, l*w self-esteem, low tolerance for </line>

<line> *r*stration, rejectio*, and t*e di*f*cul*ies and responsibiliti*s o* adul* life. I*tervi*wee *K\s </line>

<line> *tatem**t *lig*s with Haidt\s (2024) *heo*y, which ide*tifie* overp*otection in childhood as </line>

<line> one of the m*in ca*ses ** this ge*erational cha*ge. </line>

<line> Interv*ewee *S, in turn, attribu*es t*is issue to chan**s in family s*ructure* marked by </line>

</par>

<par>

<line> smaller family sizes </line>

<line> and s**ial distancing, st*ting that </line>

<line> "*e are all increasingl* ph*sically </line>

</par>

<par>

<line> cities, </line>

<line> *rowde* together, </line>

<line> but s*ci*l** dista*t fr*m each oth*r." </line>

</par>

<par>

<line> **flecting on *** generat*onal traj*ctory, he observes that this outcome is also caus*d by the </line>

<line> political scenario and **e ed*ca*ional model o* the time, which transitioned from an </line>

<line> autho*itarian to a democratic reg*me. </line>

<line> Interviewee F* points to the indirect influence of tec*nology a* an imp*rtant fac*o*. </line>

</par>

<par>

<line> *ehav*or in t*eatin* s*cia* media p*atforms as a diary, reco*ding and </line>

</par>

<par>

<line> ex*o*ing every stage of c*ild*en\s develo*ment, stim*lates a*xiety in *hildren, ma*ing them </line>

</par>

<par>

<line> i*posed exp*ctat*o*s. Furth*rmo*e, whe* referrin* *o Genera*ion Z, </line>

</par>

<par>

<line> inte*viewee FM, who is a psychopedagog*e, observes t*at du* to exces*ive freedom and the </line>

<line> Rev. *SA, **resina *I, v. 23, *. 6, art. 4, p. *3-98, jun. 2026 ww*4.Unifsan*t.com.br/re*ista </line>

</par>

</page>

<page>

<par>

<line> K. Krumm*nauer, S. C. Rosa, M. *ar*h </line>

</par>

<par>

<line> absence *f prope* guidanc*, *oun* people b*com* lost amid so man* ch*ice*, emp***r**g </line>

<line> themse*ve* through what she calls e*pt* arguments. </line>

</par>

<par>

<line> *n light of these opinion*, it is veri*ied that the *haracteristics exposed </line>

</par>

<par>

<line> *n*e*v**wees connect with the FOM* </line>

<line> effec* and one of i*s main charact*risti*s, anxi*ty. </line>

</par>

<par>

<line> S*ekin* to expand the int*rviewees\ opinions regarding the excessive use </line>

<line> of social media </line>

</par>

<par>

<line> pl*t*o*ms in trig*ering </line>

<line> these </line>

<line> diso*ders, it *a* obs*rved that, in *heir statements, *he family </line>

</par>

<par>

<line> context i* vi**e* as a *igh*y infl*ential factor, repeat*dly m*ntioned throughout t*e </line>

<line> int*rvi*ws, as well as the *ela*io*ship between informational overlo*d *nd anxiety. </line>

<line> Interv*ew*e LG *ons*ders that, in *solati*n, witho*t conside*ing **ne*ic, </line>

</par>

<par>

<line> envir*nment*l, *nd *ocial fac**rs, t** use </line>

<line> of social media **atforms is not ne*e*sarily so </line>

</par>

<par>

<line> problematic, a*though s*e *ighlights th** it can i*d*ed be*om* a *armfu* f*ctor. Interviewee </line>

</par>

<par>

<line> point* out tha* *hildren with pred*spos*tions </line>

</par>

<par>

<line> diso*ders, but e*phasizes that e*en w*thou* *hi* **edi*pos*ti*n, when *arents *h*ms*l*es do </line>

</par>

<par>

<line> know *ow to deal with technology and *llow ch*ldre* </line>

<line> to access ina*prop*ia*e c*ntent </line>

</par>

<par>

<line> *i*hou* *egula*ion, t*ese *the*wise h*althy child*en also become susce*t*ble. She comment* </line>

</par>

<par>

<line> *hat excessi*e exposure lea*s *o a feeling of insuffi*iency, </line>

<line> in whic* childr*n never feel </line>

</par>

<par>

<line> satisfied or capab*e and, w*en f*ced w*th frustration, giv* up at the first attemp*. Over time, </line>

<line> this pa*tern contri*u*es t* the deve*opm*nt of chara*teristics as*oc*ated with anxiety and </line>

<line> depression. </line>

<line> *lt*ough i**erviewee CK agre*s that there a*e mo*e vulnerabl* profil**, she believes </line>

</par>

<par>

<line> that *hese disorders ma* ari*e </line>

<line> i* an***e. According to </line>

<line> situations such *s can*ella*ion </line>

</par>

<par>

<line> with*n * social group c*n </line>

<line> ge*era*e fee*i*gs o* r***ction, trig*ering de*re*sive conditions *n </line>

</par>

<par>

<line> **y profile e*perienc*ng *uch a situation, for examp*e. Regarding the prof*les m*st vu**erable </line>

<line> t* exp*riencing FO*O, i*terviewees poi*ted to soci***y disconnected *ndividual*, people </line>

</par>

<par>

<line> fe*er psychologica* *esou*ces, </line>

<line> alr**** presenting </line>

<line> low self-esteem, anxiety *nd </line>

</par>

<par>

<line> depr*ssio*, a*d young in*ividuals in deve*opment*l stages, such as children and adolescents. </line>

<line> *n**r*iewee ES adds *hat when *ndiv**uals ar* socia*ly isolated, they **e more l*k*l* </line>

<line> to suffer t*e impacts cause* by socia* media pl*tforms. In oth*r wor*s, t*ese are individua** </line>

</par>

<par>

<line> who l*ck *amily bond*, close friend*hips, a*d </line>

<line> active par*icipation in a community. </line>

</par>

<par>

<line> Interviewee FM resumes t** di*cussion regarding Gen*ration *, </line>

<line> observing *h*t for thes* </line>

</par>

<par>

<line> young people, th* no*i*n of </line>

<line> *elong*ng was </line>

<line> built excl*si*ely *n the virtual e*vironment and, </line>

</par>

<par>

<line> for thi* *eason, she *onsiders *hem the ge**ration with *he profile *ost vu*nerable to FO*O. </line>

<line> Interviewee* were also asked whether the fe*r of mis**ng out woul* be a refle*ti*n of </line>

<line> dissatisfaction with real li*e. Their r**pon*es in*icate that there *s i*deed a c*nnec*ion </line>

<line> Rev. FSA, T*resina, v. 23, *. 6, art. 4, p. 73-98, jun. 2026 www4.*nifsanet.*om.br/revista </line>

</par>

</page>

<page>

<par>

<line> G**eration Z and *he *OMO Effect: When Digital Connectivity T*iggers Anxiety? </line>

</par>

<par>

<line> betwee* </line>

<line> the two, g*nera*ly related to other asp*cts alrea*y an*lyzed, such a* the need *or </line>

</par>

<par>

<line> ac*e*tance, emoti*nal deficienci*s, and FOMO as a me*n* ** esca*ing </line>

<line> one\s own reality. </line>

</par>

<par>

<line> i* pert*nent to *ighlight *nt*rviewee L*\s statement, in w*ich she observes that </line>

</par>

<par>

<line> alth*ugh ma*y *eople claim *o *e indi*fer*nt *o others\ opi*ions, deep down e*eryone desires </line>

</par>

<par>

<line> to b* acc*pted and l*ved. Sh* relat*s FOMO to the s*nsation o* </line>

<line> ex*st*ng an* being </line>

</par>

<par>

</par>

<par>

<line> It tou*h** this feelin* that if I am *ot ther*, consuming, int*racting, knowing, </line>

<line> knowing w*o is who, I will not h*ve a solid identi*y. I will not be som**ne, I w*ll be </line>

<line> invisible. It is from ther* that I e*ist, t*at I *ppear, that I a*. So, it is this id*a *hat if </line>

<line> y*u are *nline, you are alive (L*, 2025). </line>

<line> *rom the i*terv*ewees\ *tat*me*ts, i* becomes po*sible *o understand how the fe*r of </line>

<line> m*ss*ng out mainl* af**cts thi* genera**on that lives extensively *hrough screens. *ccording to </line>

<line> the intervi*we*s, s*cial me**a platforms generate a feelin* of F*MO in users who watch </line>

</par>

<par>

<line> others\ *ives as a spect**le, ge*erating </line>

<line> int**nal pr*s*ure to achieve the same succ**s. </line>

</par>

<par>

<line> Interviewee ES and interviewee CK </line>

<line> e**hasize that soci*l media platforms displ*y only </line>

</par>

<par>

<line> ide**i*** fragment of happy moments that *o n*t a*wa*s corresp*nd to re*lity. </line>

</par>

<par>

<line> situation is *videnced by Owen (2018) th*ough the report of *n*erview*e Tess, *** addressed </line>

</par>

<par>

<line> the pressur* </line>

<line> and *rustration s*e f*l* for no* being </line>

</par>

<par>

<line> same *tan*a*d* as t*e girls she s*w on Ins*agram. Thus, it is noted tha* *he t*p* of con*ent </line>

<line> publishe*, designed to b* aestheti*ally pleasing, as wel* as algor*thm*, fun*t*on as k*y </line>

<line> ele*ents causing *speci*lly young people to be affe*ted by the fear of mis*ing out or losing </line>

</par>

<par>

<line> some*hi**, ther*b* impacting their mental and even phy*ical </line>

</par>

<par>

<line> b*limia. </line>

</par>

<par>

<line> At the e*d o* *he intervie**, interviewees pointed to some paths to*ard e**ablishing a </line>

<line> healthi*r r*lationship with the digital wor*d. The su*gestions *entio*e* included: awareness </line>

<line> regarding usage, resuming fa*e-to-face social intera**io*s, muti*g *otifi*ations, turning off </line>

</par>

<par>

<line> *ell *hones during certain </line>

<line> occasion*, usin* tools pro**de* </line>

<line> platf*rms t*emselves to </line>

</par>

<par>

<line> monit** and manag* screen t*me, as *e*l as se*king othe* so*rces of pleasure in the physical </line>

<line> world. Complementarily, int*rviewee ES advises that *t is necessary to focus o* the *r*s*nt, </line>

<line> emp*asizing that the p*st has already *app*ned *nd the future is m*rely a projec*io* *f what </line>

<line> may stil* occur. Based *n the*e co*tri*ut*o*s, it b*come* evident that the b*st p*th is t* fin* </line>

<line> *al*nce between these *wo w*rlds, s* that technology func*i*ns merely as *n al*y rather t*an a </line>

<line> subst*tute f*r existe*ce o*tside *c*eens. </line>

<line> Rev. FSA, Teresi*a PI, v. 23, n. 6, ar*. *, *. 73-98, *un. 2026 www4.Unifsan**.co*.br/revist* </line>

</par>

</page>

<page>

<par>

<line> K. *rummenau*r, S. C. *osa, M. Barth </line>

</par>

<par>

<line> 5 FINA* CONSIDER*TI**S </line>

</par>

<par>

<line> This resea*ch aimed t* *nve**igate *nd analyze, fr*m *he persp*ctive o* speciali**s, to </line>

</par>

<par>

<line> what extent social medi* </line>

<line> p*atforms are re*pon*ible for inte**i*ying the f*e*ing of FOMO </line>

</par>

<par>

<line> among users and wha* consequences this *as on the behavior of Ge***a*ion Z. Based on the </line>

</par>

<par>

<line> i*tervie**es\ perspectives, *ecame evi*e*t that it </line>

<line> soc*al med*a *l*tforms play </line>

</par>

<par>

<line> signifi*ant role in the emer*e*ce an* a*plification of the FOMO effect, *his *ntensification is </line>

<line> *o**ected in a *eeper wa* to human fra*ili*y, *on*tituting a refl*ctio* of an exter**l pro*ess. </line>

</par>

<par>

<line> In other *ords, part of the dif*iculties fa*ed b* c*ntemporary *ndivid*als in rea* l**e end </line>

</par>

<par>

<line> bein* projec*ed </line>

<line> i*to *oc*a* media *l*tforms. Therefore, i* is </line>

<line> observed that psychological </line>

</par>

<par>

<line> *actors, such as </line>

<line> the search f*r acceptance, *elonging, a*d emotional de*iciencies, *ns*rte* </line>

</par>

<par>

<line> wit*in a hyp*rcons*merist, in*ividualistic, an* immed*ate context, are central fac**rs </line>

</par>

<par>

<line> intensifying t*is *ffect. It is wo*th *ighlighting that, ** contem*orary s*cie*y, </line>

<line> con**mption </line>

</par>

<par>

<line> a*t* as a sea*ch for soci*l *nc*usion, especial*y among already fragile ind*vi*u*ls who also use </line>

<line> consu*ption as a means of f*lfilling *mot*ona* d*fi*ienci*s. This pursuit *s const*n*ly f*eled </line>

</par>

<par>

<line> *y *oc**l media p*atf*rms t*rough </line>

<line> *perate toge*her, such a* advert*sing, </line>

</par>

<par>

<line> inf*uencers, a** algor**hms, w*ich be**fit from the *ear o* missing out. </line>

<line> Particul*rly regarding Gener*t*on Z, it wa* fou*d that this is the generation most </line>

</par>

<par>

<line> vulner**le digital FOMO due its hyper*onnectivity. How*ve*, this </line>

</par>

<par>

<line> **lnerab*lity **rie* </line>

</par>

<par>

<line> from per*on *o pers*n *nd is also influ*nced by fac*ors such as f*agile *amil* structures o* t*e </line>

<line> pres**ce of other diso*ders. Furt*erm*re, t*e in*erviewees\ p*rspecti**s rein**rce t*e authors\ </line>

<line> ide*s regard*n* *he damages c*use* b* the unc*ntro*led *o*sump*ion of c*r*a*n platforms, </line>

<line> especia*ly *ikTok, among this gene*ation, whic* no* f*ces p*oblems related to lack of fa*e- </line>

</par>

<par>

<line> to-fa*e socializat*on and d*fficu*ty in </line>

<line> dealing ap*ropriately wi** criticis* and frust*ated </line>

</par>

<par>

<line> expectati*n*. I* </line>

<line> *an *e verified that so*ia* *edia p*atf*rms cann** b* c*nsidered the m*in </line>

</par>

<par>

<line> culprit* for the emergence and int*nsific*tion of FOMO, </line>

<line> but rather function </line>

<line> as vectors that </line>

</par>

<par>

<line> favor </line>

<line> *nd sti*ulate this ef*ect, especia**y *mo*g *oun* *ndivi***ls from Ge*eration Z, who </line>

</par>

<par>

<line> seek to fu*fill emo*i**al deficien**e* a*d social *c**pt*nce, transformin* the fear o* m*s*ing </line>

<line> out on somet*ing oc*asio*al into a fre*uent sensation, making it even e*sier *o observ* in the </line>

<line> twen*y-first centu*y. In addition, the *nte**iewees\ perception* reve*le* that platf*rms *reate </line>

<line> an ideal**ed reality in which other p*op*e\* lives are alwa*s b**te* and also impose sta*d*rds </line>

<line> of beauty and b*havior. </line>

<line> The r*l*vance o* this topic lies in provoking reflection regar*ing the role o* </line>

</par>

<par>

<line> commu*ica*ion </line>

<line> an* the need for more respo*s*ble s**a*egies that *ons*der impacts </line>

</par>

<par>

<line> Rev. FS*, Teresina, v. 23, n. 6, art. 4, p. 73-98, jun. 2026 </line>

<line> ww*4.Unifsane*.co*.br/*e*i*ta </line>

</par>

</page>

<page>

<par>

<line> G*nerati*n Z *nd the FOM* Ef*ect: *hen Digital Con*ectivity Triggers Anxiety? </line>

</par>

<par>

<line> mental *ealth of Generation Z, a* aspe*t fr*q*ently ne*lected ** the market *nd advertisi*g </line>

<line> profess*onals. Finally, th* present study *pen* pa*hs fo* furt*er inves*i*at*on of the topic </line>

</par>

<par>

<line> *hr*ug* th* in***sio* of a greater *um*er *f interviewe*s, *s well as the s*arc* for </line>

<line> other </line>

</par>

<par>

<line> perceptio*s regarding this effect through interviews w*th digita* influencers and advertisers </line>

<line> who, in some way, sti*ula*e an* benefit from p**voki*g f*elings o* *OMO in ind*vidu*ls. </line>

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<par>

<line> K. Krummenaue*, *. C. R*sa, M. Bar*h </line>

</par>

<par>

<line> Consumidor </line>

<line> futur* </line>

</par>

<par>

<line> https://*edia.wgsn.c*m/wgsn/PT_WP_F**0*4_0526.*df </line>

<line> Como Refer*nciar este Artig*, con*orme *BNT: </line>

<line> KRU*MENA***, K; CROS*, S; BARTH, M. *eneration Z and the *OMO Eff*ct: When Digita* </line>

<line> Connectivity Trigg*rs *nxiety? Rev. FSA, Teresina, *. *3, n. 6, art. 4, p. 73-98, jun. 2026. </line>

</par>

<par>

<line> Con*rib*i*ão dos Autores </line>

<line> K. Krummena*e* </line>

</par>

<par>

<line> 1) concepção e planejame*to. </line>

</par>

<par>

<line> 2) anál*se e inter*r*tação d** dados. </line>

</par>

<par>

<line> 3) el*boração do rascunh* ou *a revi*ão crítica do conteúdo. </line>

</par>

<par>

<line> 4) partici**ção na aprov*ção da ve*são fina* do *anuscr*to. </line>

</par>

<par>

<line> Rev. F*A, Teres*na, v. *3, n. *, ar*. 4, p. 73-98, jun. 2026 </line>

<line> ww*4.Unifs**et.*om.br/*evista </line>

</par>

</page>

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