Users’ Perspective on Knowledge Constructs About Covid-19 on Social Media / Perspectiva dos Usuários Sobre a Covid-19 nas Mídias Sociais Media
Resumen
Objective: (a) to identify the Social Media Platform (SMP) most used to search for information about the Covid-19 pandemic and its users’ profiles; and (b) to identify the relationship between the constructs of Knowledge Quality (KQ), Knowledge Donation (KD), and Knowledge Collection (KC) in the scope of the Covid-19 pandemic and using a knowledge quality scale and a knowledge donation and collection scale. Design/methodology/approach: Data was collected through a survey with 295 answers. First, we analyze the profile of SMP users through exploratory factor analysis and reliability, which was used to test the hypotheses, followed by multigroup analysis. Findings: Most participants are women between 25 to 34 years with complete post-graduation. The results suggest that the most used SMP to search for or receive information about Covid-19 was Facebook. Most of the respondents identified fake news on SMP but ignored them. The model presents reliability and adequate convergent and discriminant validity. KC represented a medium effect on KQ and KD. The multigroup analysis shows that there is a difference between age groups. Originality: This is the first study to test the relation between the constructs KQ, KC, and KD using data from the Covid-19 pandemic on SMPs.
Keywords: Knowledge Quality. Knowledge Donation, Knowledge Collection. Fake News. Social Media Platforms. Social Networks.
RESUMO
Objetivo: (a) identificar a Plataforma de Mídia Social (PMS) mais usada para pesquisar informações sobre a pandemia de Covid-19 e os perfis dos usuários; e (b) identificar a relação entre os construtos de Qualidade do Conhecimento (KQ), Doação de Conhecimento (KD) e Coleta de Conhecimento (KC) no âmbito da pandemia de Covid-19 usando uma escala de qualidade do conhecimento e uma escala de doação e coleta de conhecimento. Metodologia/abordagem: Os dados foram coletados por meio de uma pesquisa com 295 respondentes. Primeiramente, analisamos o perfil dos usuários de PMS por meio de análise fatorial exploratória e de confiabilidade. Também foi realizado teste de hipóteses, seguido de análise multigrupo. Resultados: A maioria dos participantes são mulheres entre 25 e 34 anos com pós-graduação completa. A SMP mais usada para pesquisar ou receber informações sobre a Covid-19 foi o Facebook. A maioria dos entrevistados identificou fake news no Facebook, mas ignorou. O modelo apresentou confiabilidade e validade convergente e discriminante adequadas. O KC representou um efeito médio no KQ e no KD. A análise multigrupo mostrou que há uma diferença entre as faixas etárias. Originalidade: Este é o primeiro estudo a testar a relação entre os construtos KQ, KC e KD usando dados da pandemia de Covid-19 em SMPs.
Palavras-chave: Qualidade do Conhecimento. Doação de Conhecimento. Coleta de Conhecimento. Notícias Falsas. Plataformas de Mídia Social. Redes Sociais.
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DOI: http://dx.doi.org/10.12819//2024.21.2.2
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