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Centro Unv*rsitário Santo Agostinho
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www*.fsanet.com.*r/revista
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Rev. FSA, Tere*i*a, *. *1, n. 2, art. 2, p. 23-43, fev. *0*4
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I*SN Impresso: 180*-6356 ISSN *letrô*ico: 2317-2983
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http://dx.doi.org/10.12819/2024.2*.2.2
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User*\ Perspective on Knowledge Const*u*ts About C*vi*-19 on S**ial Media
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Pers**ctiva dos Us*ários Sobre * Covi*-1* nas Mídia* Sociais
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Cris**ane M*lchior
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Do*tor* em Adm*n*straçã* pela Pontifícia Uni*er*idade Católica ** *io Grande *o Sul
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Professor* Substitu*a no Institu*o Federal de Sant* Ca*arina
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crmelchi*r@gmail.co*
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Mí*ian Oliv**ra
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Dout*ra *m Administr*ç** pela Uni*ersidade Federa* d* Rio Grand* do Sul
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Profe*sora titular do (PP*Ad) d* Escola de Neg*cio* da *onti*ícia Univ*rs*d*de Católi*a do *io Grande do Su*
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miriano@pucrs.br
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Endereço: Cris*iane Melchior
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E*i*o*-C*ef*: Dr. To*ny K**ley de Alencar
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(IF*C) *veni*a Aloísio S*offel, 12**, J*rdim Alvorada,
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Rodrigue*
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São Ca*l*s, SC, 89885- **0*ras*l
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Endere*o: Mírian Ol**eira
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Art*go rece*ido em 23/0*/2023. *ltima
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ver*ão
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Ponti*ícia U*iversida** Católica *o Rio Grande
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do *ul,
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r*c*bida em 26/10/2023. Apr*v*do em 27/*0/2023.
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F**uldad* de Administração, Con*abili**de e Economia,
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Departamen*o de Admi*istração. Av. Ipiranga, 668*
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Avali*d* pelo sist*ma Triple *evi*w: *esk *eview a)
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Prédi* 50 - 11º andar - sala 1101, *artenon, 9*619*0*
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pelo E*itor-Chefe; e b) Double *lind Revie*
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Po**o Alegr*, RS - Bra*il
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(ava*i*ção c*ga por dois avalia*ore* da área).
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Revisão: *ramatical, Norma*i** e d* Formataç*o
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C. Melchior, *. Oli*eira
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24
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ABST*ACT
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Object*ve: (a) to identify the Social Me*ia *la*form (SMP) most used to search f*r
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info*mat*on about the Covid-19 pande*ic and
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its u*ers\ *rofiles; a*d (b) to identify the
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relationsh*p between **e constructs of Knowledge Qua*i** (KQ), *nowledg* *ona*io* (K*),
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*nd Knowle*ge Col*ection (K*) in the scope *f *he Covi*-19 pandemic and
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us i ng
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a
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kn*w*e*ge
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quality s*ale and a knowle*g* *o*a**on and collec*ion scale.
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Design/m*th*dolo*y/approa*h: Data was *ollect*d through a survey with 295 answers. Fir**,
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we analyze the p*ofile of SMP users throug* e*plorato*y factor a*a*y*is and reliability, which
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was u*ed to tes* t*e hypotheses, follow*d by mul*i*roup analysis. Findings: M*st p*rticipant*
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ar* women betw*en 25 to 34 y*ars wit* c*mp**te p*s*-g**duatio*. The *e**lts *ugg*s* that *he
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mo*t used SMP t* s**rch for *r rece*ve info**a*ion about C*vid-19 was Facebook. Most o*
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the respondents identified fake n*ws on SMP but ignored them. Th* model presents reliability
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and a*equat* convergent and discr*minant va*idi*y. KC re*r*sent*d a medium effect on KQ
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a** KD. T*e multigro*p analysis sh*ws that
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there is a difference between a** groups.
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Originali*y: This is the first st*dy to t*st the relation be*ween the constructs KQ, KC, and K*
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using d*ta f*om the Covid-19 pandemi* on SMPs.
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*eywords: Kn*wledge Qua*ity. K*owle*ge Don*tion, Knowledge Collec*ion. Fake News.
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Socia* Me*ia Platforms. *ocial Networks.
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RESU*O
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Objetivo: (a) *dentificar a P*ataforma de Mí*ia Social (PMS) mais u**da para pesqu*sar
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informaç*es sobre a pandemia de *o*id-19 e *s *erfis dos usuários; e (b) *dentific*r a relação
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entre o* con*t**tos de Qualidad* do Con*ecimento (*Q), Doaçã* de Conhecimento (KD)
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e
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Co*et* d* Con*ecimento (*C) no âmbito da pan*em*a de C*vid-19 usand* um* esca*a
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de
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qual*da*e do conhecimen** e uma esc**a de doação e co*e*a
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de
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conhec*men*o.
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M**odologia/aborda*e*: Os
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dados foram coletados *or meio de um*
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pesquisa com *95
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respo*dentes. Pri*ei*ame*te, ana*isamos o perf*l dos u*uários de PMS por me*o de a*ál*se
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f*torial expl*ratóri* e de c*n*iabilidade. *a*bé* f*i rea*izado tes*e de hipót*ses, seg*ido de
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aná*ise multigrupo. Result*dos: A maior*a dos par*icipantes são mulhere* *ntre 25 e 34 a*os
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com pó*-graduação
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completa. A SMP mais usada *ara pesqui*ar ou r**eb*r informações
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*obre a C***d-19 fo* o Facebo*k. A maioria dos ent*evis*a*os iden*i*ic*u fa*e new* n*
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Facebook, mas ignorou. O modelo ap*esentou confi**ilidade e valida*e convergen*e
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e
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d*scrim**a*te adequad*s. O
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KC repr*sentou um efeit* mé*io no KQ e no KD. A análise
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mul*igr*po most*ou que há
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uma *iferença e**re as fa*xas etár*as.
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Ori*inalidade: Este
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é
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o
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primeiro est*do a
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te**ar a relação *ntre o* c***t*u*os KQ, *C * KD usa*do dados da
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p*nde*ia ** Covid-19 em *MPs.
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Palavras-chave: Qualidade d* Co*he*imento. Doação de Conhecimen*o. Coleta
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de
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C*nhecimento. Notícias *a*sa*. Pla*aformas de *íd*a So*i**. Redes Sociais.
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*e*. FSA, Teresina, v. 21, n. 2, a*t. 2, p. 23-43, fev. 2024
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www*.fs*n*t.com.br/*evi*ta
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Perspe**iv* d*s Usuários *o*re a Covid-19 nas Mí*ias *****is
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25
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1 I*TRODUÇÃO
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Sharing know*edge on Social Media Platforms (SMPs) en**les people ** a*cess a
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m*re open a*d c*nne*t** world. *t *llows p**ple to esta*lish social connecti*ns in new wa**,
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co*l*bor*te with others and *rovides t*e pow*r
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to self-pub**sh their kno*ledge to
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use*s
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anywhere
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*n th* wo*l* (HE*SLEY; MASON, 2012; **L*YAR; GOSWAMI; NA*A**,
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2021). In *ddit*on, t*e users *f SMP* *a* explore ma** possi**lities of interacti*n from s*ci*l
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activit*es to sharing co*tent (OKPAR* et
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al., 2021), an* t*e c*nte*porary e*osys*em
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drive
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like-**n**d users *nto groups
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(GUERRA *l., 2013). *onv*rsely, et
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th* lack o* c*it**ue on
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*houghts and the ampli*ica*ion of radical *d*as b* the v**tual echo c*amber* *reat** by SMP
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bo*s * s
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t*e *ncrease of false con*ent. Hence, Alwrei**t (*021) a*d V*n de* Br*ucke
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(2021)
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al*o h*gh*ight t*e im***tance of *sers havin* inf*rmation literacy skills that enables them to
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n*viga*e through the waves of fake ne*s on SMP.
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Hence, one of th* main limitations of S*Ps in the *ealth area is the l*ck ** qualit*
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c*ntent (*OPEZ; BL*BEL; GONZ*LE*, 2*1*). With *he arriv*l of *h* Covi*-19 pandemic,
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ther* was an abundan*e of
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u**lear, **b*guo**, and ina*c*rate
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in*ormation caused *y a*
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ove*lo*d
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of i*fo*mation and accelerated false co*ten* *h*ring (KUMAR; BHAT*A;
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*ANGWAN,
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20**; LAATO et al., 2020). M*reover, this *ind
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of informat**n is sha*ed
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*n
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*MP, co*lected, *nd *o*ated to *thers frequently *ithout **rifyin* *ts ve*acity.
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Thus, *h*s paper u*ed the info*mation qu*li*y scale (YO*; VONDERE*BSE; R*G*-
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N*THAN, 201*) to underst*nd ho* users lead with the quality of *nformation *he* sha*e on
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*MP. Hence, h*gh-qua*ity o* information is defined as informa*i*n accuracy, cu*rency,
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accessibi*ity, re**vanc*, timeliness, com*let*ness, a** consistency (YOO; V*NDE*EMBSE;
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R**U-NATHAN, 201*). In additio*, we used the don*t*on and colle*t sc*l* *f DeVrie* et al.
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(2006) because *nowledge s*arin* is *efi*ed as two know*edg*-*har*ng behaviors (do*ating
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a*d col*ectin*). S*, *he behavior of knowledge sharing consists *f both bri*ging (or d*nati*g)
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and gett*n* (or c*llecting) *nowled*e (D* VRIE*; *AN D*N HOOFF; DE RI*DER, 2*06).
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** is evi*e*t that the *eg*tive point of knowledge sharing on SMP is the l**k *f quality
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*o*tent. *he lack of
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quality g*nerates fals* stor*e* wit* *a*tial truths or s**cu*ative sto**e*
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wi*h*ut evide*ce (L*V*RGN* et al., *018), in ot*er wor*s, fake news. The term fa*e news
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is commo*ly used t* refer to fals* stories c*ntainin* partia* *ruths or specul*tiv* stories th*t
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mimic news medi* content in f*rm but **t in organizational process or intent. Here, we use it
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as a* *mbre*la t*rm
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t*at includes the different ty*es of m*sinformation and disinformation
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(M*LCH*OR; *LIV*IRA, *022)
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Rev. F*A, Teresina PI, v. 21, *. *, art. 2, *. **-43, fev. 2*24
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www4.fsane*.*om.*r/revista
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C. M*lchior, M. Oli*eira
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26
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There is * staggering amo*nt of fake n*ws pr*pagating onli*e. In the fi*st f*ur weeks
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of J*nuary 2020, *here were 15 mil*ion Twit*er p*sts about Covid-19, sp*nning f*om
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**di*ines fo* th* SARS-CoV-2 to c*nsp*racy theories that **ina created the viru* wi*h
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political or economic *oals (G*NÇALVES-*Á, 2*20).
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However, it w*s n*t only Twitter that people used t* inter*ct w*t* othe**. The nu*b*r
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o* SMPs\ users i**reased by almost half * bi*lion over 2020 (on aver*g* more than 1.3 million
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n** u*e*s joined s**ial me*ia every day), br*ng*ng the to*al to 4.2 bil*ion u*ers at the end of
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t he
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year. The SMP with the biggest user ba*e a*ong a*l plat*o*ms is Fac*bo*k, with
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2 .8 5
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billion *onthly **tive users world*i*e
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as of *uly 2021 (KEMP,
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*021). These p*atfor*s are
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esp*cially important *uri*g * gl*bal pandemi* t* help use*s maintain social con*act and share
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health inf*rm*tio* du*ing a globa* pandemic (*SAO e* al., 2021). However, users *req*ently
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us e
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the power *ro*ided by th*se *latforms share false cont*nt. Sin*e its inception, SMPs to
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have had an e*sential role i* s*re*ding false conte*t (A*LCOTT; GEN*ZK*W, 2017), and
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ther* are a**i**s that
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the platforms could a*opt to prevent t*e spread
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of these false content
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(*IG*EIRA; OLI*EIRA, 2017).
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Therefore, the aim of th*s study *s tw*fold: (a) t* *den*ify the m*s* used SM* to *ear*h
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for infor*ation a*o*t t*e Co*id-19 pandemic
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an* its users\ profi*es; and (b) to identify the
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rel*t*ons*ip betw*en
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t*e con*tructs K*owledge *u*lity
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(KQ), Knowledge Donation (KD),
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an* Kn*w*edg* Collection (KC) i* the scope of
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t*e C*v*d-1* pan*emi* *nd *sing
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two
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d*ffe*ent scales.
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To this e*d, a survey was performed ** answer th* following res*arc* **estions:
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*Q1: *hat is the most used *MP to se*rch for inf*rma*ion *bo*t the Co*id-19
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*andemic?
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RQ2: What i* the profile of
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the SM* users, a*d
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what *s their behavior towa*ds the
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Covid-19 pandemic?
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RQ3: W*at is the r*lationship betwe*n KQ, KD, and KC i* the *cop* of t*e Covid-19
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p**demic through *he lenses of the informa*ion qualit* *cal* of Yoo, Vo*derembse a*d R*gu-
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Nath*n (2011) a*d the donation and co*lect scale of De*ries (2*0*)?
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* ME*HOD
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*his p**er used a survey t* col**ct the data and prepared the answers f*r analysis as
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illus*rated in Fig*re 1. We spre*d the survey
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l*n* in all
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the *ajor **Ps (Wha*s*pp,
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Fac*book, Instagram, Twitter, *n* S****hat) a*d sent by e-mail to cl*ser con*ac*s. We ran the
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Rev. FSA, T*resi*a, *. 21, n. 2, art. 2, p. 23-43, fev. 2024 w*w4.*sanet.co*.br/**vis*a
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Perspectiva dos Usuár*os So*r* a Covid-19 nas Mídias S*ciais
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*7
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sur*ey with 14 qu*s*io** from *une *th to July 25th of 2020 and collected a t*tal o* 295
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answers. T*e full *uestionnaire ** av*ilable in Appe*dix A.
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Figure 1 - Da*a preparation
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The full text *f the **rvey text contains around 60* w*rds. *oweve*, some of the
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questions ar* not shown *o the user accordin* *o their pre*ious answers so we will consider
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550 w*rds for this analysis. The s*udy of Castro, Kallie and *alomão (2005) found that
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*eader* of the Portug*e*e ***gua*e ca* read up t* 238 words per minute, but for safety,
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we
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will consid*r t*at
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a person may be able t* re*d 330 words per minute in our s**vey.
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The****r*, a user *u*t sp*nd at least 1 m**ute and 40 *econds *o compl*te *he survey, so we
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*gnored the 14 answers wh*ch com*le*ed the survey fas*er than t*i*
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thres*old. The
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eligibl*
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audience for answering this survey w*s SMP *sers *ver 18 *ear* old because, *n Brazil, *hi* is
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the age of majorit* (BRASIL, 2002). Thus, we also r*mov** 5 answers fr*m yo*nger *eo*l*.
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F*r th* a*alysis of the *rofile of res**ndent*, the **vid-19 pande*ic and the *ake
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news, and soc*al medi* platf*rms and education, we used 27* e**gible ans*ers th*t comple*ed
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th* f*rst 12 questions. Among these, *4 a***ers did not complete *r answered the same v*l*e
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for all *he 14
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op*ions i* t** la*t two que*tions (7-*oint Likert s*ale). T***efore, f*r the
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analysis pres*nted in S*ctions 0 and 0 we *sed 25* e**gible answers th*t comp*e*ed the entire
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su*vey.
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We u*ed the sof*ware Qualtrics XM *o collect and analyze the su*vey answers.
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Moreover, for an*lysis we also us*d the SP*S 17.0®, Sm*rt P*S and the R lang*age v*r*ion
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3 .5 .3
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R*v. FSA, Teresina PI, v. 21, n. *, a*t. 2, p. 23-4*, fev. 2*24
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*ww4.fsanet.com.br/*evista
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C. Melchior, M. *livei*a
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28
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3 RES*LT* AND DISCUSSION
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</par><par>
<line>
In this *ection, w* pres*n* a profil* of the *esp*ndents, a descriptive a*a*ys*s of the
</line>
<line>
Co*id-19\* quali*y of information and the u*er*\ behavior in *e*atio* to Covi*-19 *nfo*mation,
</line>
<line>
as well as th* exploratory fact*r analysis and *eliability and m*ltigroup anal*s*s.
</line>
<line>
The survey was *ivided into *wo s*eps: the fir*t sec**on contains questions to
</line>
</par><par>
<line>
*haracteri*e the r**pond*nts: gender, edu*ation, respond*nt\s job, most
</line>
<line>
used SMP,
</line>
<line>
and
</line>
</par><par>
<line>
question* about the user\s *ehavior towards the Covid-19 pandemic. The sec**d se**ion was
</line>
</par><par>
<line>
composed of que*ti**s des*gned to measure
</line>
<line>
the knowledge-related constructs, for which we
</line>
</par><par>
<line>
used
</line>
<line>
t*o 7-*o*nt L*kert scale que*t*ons rangi*g fr*m 1 (strongly disagree) to 7 (strongl*
</line>
</par><par>
<line>
agree). The Likert scale was use* becau*e *t *implifies *he *ensitive measurem*nt
</line>
<line>
of t h e
</line>
</par><par>
<line>
var**nce (COOP*R; *CHINDLER; S*N., 200*). *he questionnaire wa*
</line>
<line>
v*lidated by
</line>
</par><par>
<line>
applying it to *ote*tial respondents.
</line>
</par><par>
<line>
The scal* used *o measu*e the qu*lity of information that SMPs users receive was
</line>
</par><par>
<line>
taken from Yoo, Vonder*mbse, and Ragu Natha* (2011). It *va*uates *h* *nf*rma*ion is if
</line>
<line>
accurate, reliable, objec*ive, u*biased, bel*eva*le, *u*rent, and updated. The scale us*d to
</line>
</par><par>
<line>
*e*su*e
</line>
<line>
kno**ed*e donation an* coll**tion wa* taken fr*m D* Vries *t al. (2006).
</line>
</par><par>
<line>
Knowledge don*t**n includes the fo*low*ng four cat*gories:
</line>
<line>
the first is when I *ea*n
</line>
</par><par>
<line>
s*mething new, and I tell i* to my coll*agues; the s*cond is when I share the informa*ion I
</line>
<line>
*ave wi*h my *olleagues; th* *hird is t*at I *hink it is impo*tant that my col*eagues know w*at
</line>
<line>
I am d*ing; and t** fourth, I u*ually tell my collea*ues w*at * a* doin*. On *he other hand,
</line>
</par><par>
<line>
know*edge co**ecti*n seeks ** identify
</line>
<line>
how in*iv*dua*s b*have
</line>
<line>
*n ce*tai* situatio*s an* it
</line>
</par><par>
<line>
includes th* fol*owing four cat*go*ies: the first is *hen I need
</line>
<line>
*ertain
</line>
<line>
knowl*d*e, I ask my
</line>
</par><par>
<line>
colle*gues about it; the se*ond is *hen I like to be i*formed about what my **lleagu*s kno*;
</line>
<line>
*he third is *hat I *sk m* colle*gues about *hei* ski*ls when I need to lear* s*met*ing; **d the
</line>
<line>
*ou*th w*en a collea*ue i* good a* *ometh*ng, I ask them *o teac* me ho* t* *o it (DE
</line>
<line>
VRIES; VAN D** *OOFF; *E RIDDER, 2**6).
</line>
<line>
4 PROFILE *F RESPONDENTS
</line>
</par><par>
<line>
Tabl* 1 pres*nt* t*e age gr*u* *nd gender
</line>
<line>
*f the 276 r*spondents, *he most
</line>
</par><par>
<line>
representative age g*oup, wi*h 99 (35.9%) an**ers, wa* 25 *o 34 years old, mostl* woma* (57
</line>
</par><par>
<line>
or
</line>
<line>
*0.7%). It was foll*we* by the group 35 to 4* years old (62 respo**ents or 22,8%),
</line>
<line>
and
</line>
</par><par>
</page><line>
peop*e 18 to 24 *ears o*d (51 respo*dents or 18.5%). One *espondent of 65 **ars or more
</line>
<line>
cho*e not *o **swe* t*e** gen*er.
</line>
<line>
R**. *SA, Teresina, v. 21, n. *, art. 2, p. 23-43, fev. 2024 www4.**anet.com.br/revi*ta
</line>
</par><page>
<par>
<line>
Perspecti*a dos Usuá*ios Sob*e a Covid-19 n*s Mídias Sociais
</line>
<line>
29
</line>
</par><par>
<line>
Table * - Age group and **nder of answers
</line>
</par><par>
<line>
Gender *ge group Female Male
</line>
<line>
Tota*
</line>
</par><par>
<line>
18 t* *4 years *2 (11.6%) 19 (6.9%)
</line>
<line>
51 (18.5%)
</line>
</par><par>
<line>
25 to *4 years 57 (20.7%) 42 (15.2%)
</line>
<line>
99 (35.*%
</line>
</par><par>
<line>
35 to 44 years 30 (*0.9%) 3* (11.9%)
</line>
<line>
62 (2*.8%)
</line>
</par><par>
<line>
45 to 54 years 2* (7.*%) * (3.3%)
</line>
<line>
29 (10.5%)
</line>
</par><par>
<line>
55 t* 64 years 17 (6.2%) 8 (2.9%)
</line>
<line>
25 (9.1%)
</line>
</par><par>
<line>
* (2.9%) 1 (0.4%) 65 years or more Other or I prefer not to answ*r
</line>
<line>
* (3.3%) 1 (0.4%)
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
276
</line>
</par><par>
<line>
Regar*ing the count**, 2*2 a*swer* *re from Brazil, 3 from P*rt*gal and 1 from Italy.
</line>
<line>
Regard*ng ed*cation, the h*ghest n*m*er is 115 (42%) people with comple*e p*st-graduatio*,
</line>
</par><par>
<line>
fo*l*wed by
</line>
<line>
57 (2*%) people with i**omple** h*gher educati*n and 41 (15%) people who
</line>
</par><par>
<line>
have *o*ple*e high** education. Furthermore, 31 (11%) ha*e co*plete* high *chool, ** (8%)
</line>
<line>
*ave incomplete post-graduation, and th* o*hers repr*sent l*s* than 5%.
</line>
<line>
Ov*r*ll, the pub*ic that resp*nded to th*s survey h*s high levels of educa*ion, ****h is
</line>
</par><par>
<line>
expl*ined because *he a*th*rs are
</line>
<line>
part of
</line>
<line>
t he
</line>
<line>
acad*mic en**ronment. However, this level o*
</line>
</par><par>
<line>
education is very far fro* *he leve* of educ**i*n *n Brazil. Acco*ding to I*GE (202*), 2*19
</line>
<line>
*6.*% of the po**lation aged 25 a*d o*er was co*centrated in the levels of ed*cat*on up t*
</line>
<line>
c*mp*ete elementary s*h*ol or equiv*lent. Only 17.4% ** the peo*le aged 2* **d over had a
</line>
</par><par>
<line>
co*p**te u**erg*aduate
</line>
<line>
degree (IB*E, 2*20), while
</line>
<line>
2 7 .4 % * f t h o s e i n
</line>
<line>
this
</line>
<line>
*ame age group
</line>
</par><par>
<line>
have complet** high sc*o*l an* 32.*% of the people aged 25 and over *ad incomplete
</line>
</par><par>
<line>
elementary educa*i*n (IBGE, 202*). Furthermo*e, in 2019 in Bra*il, only
</line>
<line>
4 8 .8 % o *
</line>
<line>
*eople
</line>
</par><par>
<line>
complete* primary compuls*ry *duca*ion (high school) (IBGE, 2020).
</line>
</par><par>
<line>
Rega*d*ng the impact of the pandemic on jobs (Fi*ure 2), p*ople were advi*e* *o
</line>
<line>
respond to al* th* optio** t*at apply. 1*0 (36.3%) peo*le answere* that th** are *r *ave been
</line>
</par><par>
<line>
i n t h* hom *
</line>
<line>
of*ice, followed by 79 (2*.*%) respondents that *arked that their *ob was not
</line>
</par><par>
<line>
aff*cted
</line>
<line>
an* ar* usually wor*ing.
</line>
<line>
1* (6%) are entreprene*rs *hat had to close the company
</line>
</par><par>
<line>
t*mporar*ly, and 2 (1%) have permanently closed their compa*y. M*re*ver, 40 (13%) people
</line>
</par><par>
<line>
are retired, were already wo*king at hom*, were
</line>
<line>
no* *orking, are farmers,
</line>
<line>
or
</line>
<line>
even *er*
</line>
</par><par>
<line>
suspended fro* w*rk or *ad *heir work*oad and *alary reduce*. T*ere are al** 16 (5%) t*at
</line>
<line>
had to ta*e a vacatio* a*d 12 (4%) t*at l*st their job.
</line>
</par><par>
</page><line>
Rev. F*A, Teresina *I, v. 21, n. 2, art. 2, *. 23-4*, fev. 2024
</line>
<line>
www4.fsanet.com.br/revista
</line>
</par><page>
<par>
<line>
C. Melc*ior, *. Oliveira
</line>
<line>
30
</line>
<line>
Figure 2 - Impact of the pandemic o* jobs
</line>
</par><par>
<line>
COVI*-1* PANDEMI* A*D THE FAK* NEWS CONTENT
</line>
<line>
*ost respon**nts (237 o* 8*%) answ*red that they *ractice soci*l distan*ing, and
</line>
<line>
even more (253 or 92%) un*erstand that it is *ruc*al. *hen asked to select u* to two r*as*ns
</line>
<line>
*hy *hey think social distance is *s*en*ial (Figu*e 5), 170 (67%) answered that *t is *eca*s*
</line>
<line>
the contagio* cu*ve must b* flatte**d to prev*n* the health s*stem from collapsing, **7 (50%)
</line>
<line>
underst*nd that it is im*ortan* to c*ntain the spread of the vir*s *hat ca*ses *ovid-19 to avoi*
</line>
<line>
mor* deaths, and 76 (*0%) are a**aid *f ***trac*ing *o*id-19 *r that their relat*ves co*tract
</line>
<line>
Covid-19. In addition, 40 (16%) answered tha* soci*l d*stancing is vit*l becau*e the ec*nom*c
</line>
</par><par>
<line>
i*pact will be worse if
</line>
<line>
*he soc*al distance is not respected, 29 (11%). After *ll, it is a
</line>
</par><par>
<line>
recommendation from o*fici** agencies (World Health Organiz*tion (WHO) or Ministry
</line>
<line>
of
</line>
</par><par>
<line>
Health) and 18 (7%) replied that t*e reality of my *ountr* doe* not a**ow *he a**licatio* of
</line>
<line>
social *istancing only to the risk group. Finally, 8 (3%) of the people f*lled in custo* *nswe*s
</line>
<line>
saying that t*ey defend the risk group's isolati*n, have **rect conta*t wit* peopl* *n the *ealth
</line>
<line>
area, have rel*gious reason*, or are pregnant.
</line>
</par><par>
</page><line>
Rev. FSA, Teresi**, *. 21, n. 2, art. 2, p. 2*-*3, fev. 2024
</line>
<line>
www4.fsanet.com.b*/r*vista
</line>
</par><page>
<par>
<line>
*erspect*va *os Usuários Sobre a Covi*-19 nas Mídias Sociais
</line>
<line>
31
</line>
</par><par>
<line>
Figure 3 - W*y is socia* dist**cing critical?
</line>
</par><par>
<line>
O* the other hand, 39 (14%) do not practi*e social di*tance, and 23 (8%) of
</line>
<line>
res*ondents do not t*in* *hat social dis*ancing is important d*e to th* foll*wing r*asons: 13
</line>
<line>
(57%) respondents *e*ieve that the economi* impact of social distancing b*in*s more serio*s
</line>
<line>
conse*uences than the deat*s c**sed by Cov*d-1*, followed b* 10 (43%) p*ople who think
</line>
<line>
that social *i*ta*cing s*ou*d be applied *nly to the risk gro**. Ano*h*r 6 (26%) respo*ded
</line>
</par><par>
<line>
*hat Covid-19 *s a mild disease
</line>
<line>
used b* som* groups with a *oliti*a* imprint. In addition, 5
</line>
</par><par>
<line>
(*2%) pe*ple believe that social dista*cing *il* not prev*nt deaths by *ovid-19 but onl*
</line>
<line>
po*tpo*e them, 4 (17%) r*sp*n*ed th*t there is no way to avoid cont*gi*n an* ever*o*e will
</line>
<line>
b* infected wi*h Covid-19.
</line>
<line>
*n additi*n, *hen asked a**ut the Covid-19 *ake news content (Fi*ure 4), 247 pe*ple
</line>
<line>
**swered that they had alre*dy ident**ied fake n*w* ab*ut Covi*-1* on S*Ps. However, most
</line>
</par><par>
<line>
*eople (115 or 47%) ignore the posts contai*ing *ake news
</line>
<line>
about Covid-19. ***y 48 (*9%)
</line>
</par><par>
<line>
res*ondents flag th* p*bl*cations, and 60 (24%) comment on the posts.
</line>
</par><par>
</page><line>
Rev. FSA, T*r*sina PI, v. 21, n. 2, art. 2, p. 23-43, fev. *024
</line>
<line>
www4.fsa*et.co*.br/r*vista
</line>
</par><page>
<par>
<line>
C. Melchior, M. Olivei*a
</line>
<line>
32
</line>
<line>
Fi*ure 4 - *esponse *o Covi*-19 related *ake **ws
</line>
</par><par>
<line>
Th*s fact m*k*s i* v*ry dif*icul* to co*bat fake news on SMPs, ma**ly bec*u*e after
</line>
<line>
the ma*s propag*tion it is ne*essary fir*tly to correct the false in*ormati*n an* then spr*ad the
</line>
</par><par>
<line>
*or*ection to *ll the people th*t were exposed to the f*ke ne*s, which *ardly ever
</line>
<line>
happ*ns.
</line>
</par><par>
<line>
So, the most efficient t* combat **ke ne*s sp*eading is the ear** detection of fake news with
</line>
</par><par>
<line>
hel* of the *s*rs to avoid further prop**ation on
</line>
<line>
the p*atform (SHU et al., 2017). Another
</line>
</par><par>
<line>
option is that *ealth prof**sionals and he*lt**are institution* can be protago*i*ts *n t** he*lth
</line>
</par><par>
<line>
e*uca*ion *f users (*ANDR**A,
</line>
<line>
2015) to h*l* th*m to identify e*rl*er t*e fake news
</line>
</par><par>
<line>
co*tent and flag it as false.
</line>
</par><par>
<line>
S*CIAL MEDIA P*ATFOR*S AND EDUCAT*O*
</line>
<line>
Figure * shows the answers *o*lected when respond*n*s were a*ked what t*e main
</line>
<line>
SMP *s the* *se t* se*rch *r **ceive informatio* about Covid-19, str*tified by edu*ation. T*e
</line>
<line>
most sele**ed answer (84 or 31%) is that re*pond*nts h*ve not *een s*arching for or rece*v*ng
</line>
</par><par>
<line>
informati**
</line>
<line>
about Covi*-19 *hrough socia* net*o*ks. A**ng the*e, 38 (13.7%) have
</line>
</par><par>
<line>
complete post-gradu*tion, followe* by 20 (7.*%) w*o *ith unfinished *oll**e, a*d 13 (4.7%)
</line>
<line>
have bachelor's degrees. Fa*ebook was the SMP *hat 70 (26%) respon**nts us*d to search f*r
</line>
<line>
o* receive infor*atio* about C*vid-19. Among thes*, 23 (*.3%) have complet* post-
</line>
</par><par>
<line>
**adu*tion, fol*owed by 18 (*.5%) who **mpl*ted high school, *nd 13 (4.7%) have
</line>
<line>
a
</line>
</par><par>
</page><line>
R**. FSA, Teresi*a, v. 21, n. 2, art. 2, p. 23-43, fev. 2024 www*.fsane*.co*.br/re*ista
</line>
</par><page>
<par>
<line>
Persp*cti*a dos Usuári*s Sobre a Cov*d-19 nas Mídias Soc*ais
</line>
<line>
33
</line>
</par><par>
<line>
ba*helor'* de**ee. WhatsApp was u*ed ** sear*h for or receiv* *nformation a*out Covid-19 by
</line>
<line>
36 (13%) re*ponde*ts. Among *hese, 21 (7.6%) ha*e complet* post-grad*ation, follo*ed by *
</line>
<line>
(1.8%) *hat h*ve a bac*elo*\* deg*e*, an* 5 (1.8%) with u*fin*shed college.
</line>
<line>
*igure 5 - Respondents' leading social netw*rk an* education
</line>
</par><par>
<line>
Instagram is used t* rec***e informatio* about Covid-19 by 29 (11%) people. Most of
</line>
</par><par>
<line>
them (15 or 5.4%) have unfini*hed college,
</line>
<line>
*ollo*ed by *0 (*.6%) r*spondents tha* have
</line>
</par><par>
<line>
compl*ted po**-gradu*tion. T*itte* is used by 22 (8%) respondents *o rec*ive info**ation
</line>
<line>
about Covid-19, a*d You*ube is used *y 1* (5%) respondents. The oth*r social netw*rk t*e
</line>
<line>
res*ondents used to se*r*h for information abo*t Cov*d-19 represe*ted 4% of the an**ers or
</line>
<line>
less.
</line>
<line>
EXPLORATORY AN**YSI*
</line>
<line>
We show the *nsw*rs of que*tions 13 an* 14, both 7-point *i*ert sca*e q*estions, in
</line>
</par><par>
<line>
Fig*re 6 *nd *i*ur*
</line>
<line>
7, respecti*ely. The fo*us *s to *now th* va*i*bles before applying
</line>
</par><par>
<line>
exploratory fa*to* *nal*s*s to the data.
</line>
<line>
The a*swers ind*cated t*e agreement level ranging from totally disa*ree (number 1) to
</line>
</par><par>
<line>
tota*ly agree (number 7). T*e figures
</line>
<line>
i*l*str*t* the answers mea**ng t*at *he f*rther to the
</line>
</par><par>
</page><line>
r*ght (*reen ba*), *he high** t*e agreement, and the further to the left (orange bar), the **wer
</line>
<line>
Rev. FSA, *eres*na PI, v. 2*, n. 2, art. 2, p. 23-43, f*v. 2024 www*.fs*net.**m.br/revi*ta
</line>
</par><page>
<par>
<line>
C. Melc**or, M. Oliveira
</line>
<line>
34
</line>
</par><par>
<line>
the agreemen*. Therefore, five of *he seven aspects of Y*o et *l. (*011) qual*ty scale of
</line>
<line>
quality of informa**o* was pe*ceiv** by the hig*est p*rcentages of pa***ci*ants wh*n
</line>
<line>
e*aluat*ng the Covid-19 *ews o* *heir mai* SMP.
</line>
<line>
Figure 6 - Ho* do y** per*e*ve t*e quality of information about Co*id-1* th*t y*u
</line>
<line>
recei** o* *h* main social netw*rk you use (Q13)?
</line>
</par><par>
<line>
Fig*r* * *s*e*ses kno*ledge s*aring based on the D* Vries et al. (20*6) s*ale. Most
</line>
<line>
participants showed th*t they dislike inter*cting with Covi*-1* po*ts on their ma*n SMP. Both
</line>
<line>
knowled*e collectio* and do*ation on t**s subject are n*t *ell r*gar*ed among pa**i*ipants.
</line>
<line>
Figu*e 7 - What is y*ur b*h*vi*r regardi** inform*tion abo*t C*vid-19 (Q14)?
</line>
</par><par>
</page><line>
Rev. *SA, Teres*na, v. *1, n. 2, *rt. 2, p. 23-4*, fev. 2024
</line>
<line>
www4.fsanet.com.b*/revista
</line>
</par><page>
<par>
<line>
Pe*spectiva dos *su*rios So*re a Covid-19 na* Mídia* Socia*s
</line>
<line>
3*
</line>
</par><par>
<line>
EX*LORAT*RY FACTO* *NALYSIS *ND RELIABIL*TY
</line>
</par><par>
<line>
In the first moment, th* kn*wledge c*nstru*ts (kno*led*e quality *r KQ, *nowledge
</line>
<line>
c*lle*tion *r *C, an* k**wl*dge d*n**ion *r KD) were a**ly*ed using explorator* f*ctor
</line>
<line>
ana**sis an* Cronb**h\s Alpha.
</line>
<line>
The explora*ory factor *nalysis us*d the Principal *omp**ent Analysis (PCA) with
</line>
<line>
the varimax ro*at**n method. The con*truct* were clu*tered in thr*e factors, as shown in the
</line>
</par><par>
<line>
t**l* of Descri*tive analysi*, factor loadin*s and r*liability
</line>
<line>
of constr*cts ava*l*ble *n
</line>
</par><par>
<line>
Appendix B thus
</line>
<line>
confir*ing *hat t*ey are di*fere*t co*stru*ts. In this case, th* variance
</line>
</par><par>
<line>
expl*ined *y the factors *o*nd i* the analysis *or*esponds to 75.78%.
</line>
<line>
*he fac**r **ading of each item w*s more significan* than *he re*ommended 0.70,
</line>
<line>
except KC* (as il*ustrated in Table 2). In c*ntrast, the varia*c* explained *y th* facto*s fo*nd
</line>
<line>
in the *nalysis c*rresponds to 71.22% *Q, 71.60% KC, and 83.45% KD of th* inst*ument's
</line>
<line>
variance, *hich is above the rec*mmended val*e *f 60%.
</line>
<line>
Str*ctur*l Equati*n Mode*ing (SEM) was us*d to tes* hypothe*es and validate th*
</line>
<line>
mode*, consi*ering the measur*ment and struc**ral models.
</line>
<line>
Table 2 - *escriptive analysis, f*ctor *oad*ngs and reliability of constructs
</line>
</par><par>
<line>
Constr u c ts -
</line>
<line>
Field
</line>
<line>
Min
</line>
<line>
M ax
</line>
<line>
M e an
</line>
<line>
S*d Devia*ion
</line>
<line>
Fact*r *oading KQ
</line>
<line>
Factor loadin* KD
</line>
<line>
*actor l*ading K*
</line>
<line>
Cr o n b * c*\s Alpha
</line>
</par><par>
<line>
**1 Q13-1
</line>
<line>
Is accu*ate
</line>
<line>
1
</line>
<line>
7
</line>
<line>
4.02
</line>
<line>
*.6*
</line>
<line>
0.875
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KQ2 *13-2
</line>
<line>
Is reliabl*
</line>
<line>
1
</line>
<line>
7
</line>
<line>
3.94
</line>
<line>
1.65
</line>
<line>
0.903
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KQ3 Q13-3
</line>
<line>
** ob*ec*ive
</line>
<line>
1
</line>
<line>
7
</line>
<line>
4.21
</line>
<line>
1.73
</line>
<line>
0.**8
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KQ4 Q13-4
</line>
<line>
Is un*iased
</line>
<line>
1
</line>
<line>
*
</line>
<line>
3.45
</line>
<line>
*.70
</line>
<line>
0.743
</line>
<line>
</line>
<line>
</line>
<line>
*.93
</line>
</par><par>
<line>
KQ5 Q13-5
</line>
<line>
Is believable
</line>
<line>
*
</line>
<line>
7
</line>
<line>
4.1*
</line>
<line>
1.68
</line>
<line>
0.*9*
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KQ6 Q*3-*
</line>
<line>
Is *urrent
</line>
<line>
1
</line>
<line>
7
</line>
<line>
5.02
</line>
<line>
1.7*
</line>
<line>
0.758
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KQ7 Q13-7
</line>
<line>
Adds value t* *y d*cision ma*ing
</line>
<line>
1
</line>
<line>
7
</line>
<line>
*.01
</line>
<line>
1.*5
</line>
<line>
0.715
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KC1 Q14_1
</line>
<line>
*hen I n*ed info*mat*on ab*ut Covid-19, I *ea*ch the mai* so*ial netw*rk I use
</line>
<line>
1
</line>
<line>
*
</line>
<line>
2.76
</line>
<line>
1.9*
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
0.86*
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KC2 Q14_2
</line>
<line>
I li*e to *e inf*r*ed through the main social netw*rk I use about what oth*rs k*ow about Covid-*9
</line>
<line>
1
</line>
<line>
7
</line>
<line>
3.35
</line>
<line>
2.04
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
0.804
</line>
<line>
</line>
</par><par>
<line>
0.80
</line>
</par><par>
</page><line>
Rev. FSA, *er*sina PI, v. 21, n. 2, art. 2, p. 23-*3, fev. 2024
</line>
<line>
www4.fsan*t.com.br/revista
</line>
</par><page>
<par>
<line>
C. M*l*hior, M. Olivei*a
</line>
<line>
3*
</line>
</par><par>
<line>
KC3 Q14_3
</line>
<line>
I ask *bo*t Covid-19 in t*e *ai* soc*a* *et*ork I us*
</line>
<line>
1
</line>
<line>
7
</line>
<line>
2.0*
</line>
<line>
1,59
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
0.690
</line>
<line>
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KD1 Q14_4
</line>
<line>
When I have ne* in*ormation *bo*t Covid-19, I share it ** *h* *ain s*c*al netw*rk * use
</line>
<line>
1
</line>
<line>
7
</line>
<line>
*.95
</line>
<line>
2,1*
</line>
<line>
</line>
<line>
0.889
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KD2 Q14_5
</line>
<line>
* *ha*e i**or*ation that I h*ve ab*ut *ovid-1* in the main social ne*work that * use
</line>
<line>
1
</line>
<line>
7
</line>
<line>
2.91
</line>
<line>
2,08
</line>
<line>
</line>
<line>
0.*50
</line>
<line>
</line>
<line>
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KD3 Q14_6
</line>
<line>
I think *t is impo*tan* to p*blish on the main social network that I *se the information that I have ab*ut Co*i*-19
</line>
<line>
1
</line>
<line>
7
</line>
<line>
3.14
</line>
<line>
2,10
</line>
<line>
</line>
<line>
*.823
</line>
<line>
</line>
<line>
0.93
</line>
</par><par>
<line>
*D4 Q14_*
</line>
<line>
I reg*larly shar* *he information I have *bout Covid-19 o* the main *ocial network I use
</line>
<line>
*
</line>
<line>
7
</line>
<line>
2.50
</line>
<line>
1,90
</line>
<line>
</line>
<line>
0.890
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
The reliabilit* was veri*i*d *sing Cronb*ch\s *lpha *nd Composit* Reliabil*t* (CR),
</line>
<line>
which were high*r than the min*mums H*ir Jr. recommend*d. (2014). *he *o*ve*gen* *a**dity
</line>
<line>
was checke* using the Analy*is of Va*iation E*t**cted (AVE) and the Composit* Reliability
</line>
<line>
(CR), which we*e high*r t*an the minimums recommended by Bagozzi and Yi (1988) (AVE
</line>
<line>
is g*e*ter than 0.* and *R is *bove 0.*). T*e r*sults c*n be seen in Table 3. Accor*ing *o the
</line>
<line>
**E and CR mea*ures, *he m*del *an be consider*d to have adequate c*n*ergent validity.
</line>
<line>
Table 3 - Rel*ability and *onverge*t **lidit*
</line>
</par><par>
<line>
</line>
<line>
</line>
<line>
Cron*ach's Alpha
</line>
<line>
CR
</line>
<line>
AVE
</line>
</par><par>
<line>
KC
</line>
<line>
*.800
</line>
<line>
0.**3
</line>
<line>
0.716
</line>
</par><par>
<line>
KD
</line>
<line>
*.**4
</line>
<line>
0.952
</line>
<line>
0.834
</line>
</par><par>
<line>
K*
</line>
<line>
0.93*
</line>
<line>
0.945
</line>
<line>
0.710
</line>
</par><par>
<line>
Mo*eover, the Discrimi*ant Validity was checked *sing: a) the Fornell & L*r*ker
</line>
<line>
criteria (Table 4); and b) *he heterotrait-*onot*ait *atio of *orrelations (HT*T) (
</line>
<line>
Table 5). Discriminant val**i*y *a* observed fo* this ***el us*ng both c*iteria.
</line>
</par><par>
</page><line>
*ev. FSA, *eres*na, v. 2*, n. *, art. *, p. 23-*3, fev. 2024
</line>
<line>
www4.fsanet.com.br/revist*
</line>
</par><page>
<par>
<line>
*erspectiva dos Usuários **bre a Covid-19 nas Mídias Sociais
</line>
<line>
37
</line>
</par><par>
<line>
Table 4 - Fornell-Larcker
</line>
</par><par>
<line>
</line>
<line>
*C
</line>
<line>
*D
</line>
<line>
KQ
</line>
</par><par>
<line>
*C
</line>
<line>
0.846
</line>
<line>
</line>
<line>
</line>
<line>
</line>
</par><par>
<line>
KD
</line>
<line>
0.482
</line>
<line>
0.913
</line>
<line>
</line>
</par><par>
<line>
KQ
</line>
<line>
0.435
</line>
<line>
0.264
</line>
<line>
*.843
</line>
</par><par>
</par>
<par>
</page><line>
Rev. **A, T*resina P*, v. 21, n. 2, art. 2, p. 23-*3, fev. 2*24
</line>
<line>
*ww4.fsane*.c*m.br/revis*a
</line>
</par><page>
<par>
<line>
*. M*lchior, M. Ol*veira
</line>
<line>
38
</line>
</par><par>
<line>
Figure 8 - Path a**lys*s using Structural Equa*io* Modeling (S**) o* Sma**P*S
</line>
</par><par>
<line>
MUL*IGR*UP ANA*Y*IS
</line>
<line>
We used the multigro*p analysis *o ex*m*ne parame*er es*imates spec*fic for ea*h
</line>
<line>
group, such *s o*ter weights and path coeffi*ients, an* *heck whether t*e*e are significant
</line>
<line>
diff*rences i* *hese metrics. We *sed the Partial Least Squares Mult*group Ana*ysis (P**-
</line>
<line>
MGA) appr*ach bas*d on b*o**trapping result* from *ver* gro*p.
</line>
<line>
We select t*e *g* of the respondents *o veri** t*e moderator effect in the relation
</line>
<line>
between quality, *onation, an* col*ection of knowl*d*e. Th* *ge *r*ups ar*: (1) 18 to 24
</line>
<line>
years, (2) 25 to 34 yea*s, (3) 35 to 44 years, (4) 45 to 54 years, (5) *5 to 64 *ears and (6) *5
</line>
<line>
**a*s o* o*d*r.
</line>
<line>
Table 7 - Age of responde** as a *odera*or varia*le of the re*ations*ip bet*een entre
</line>
<line>
know*edge collection and dona*ion and b*tween *ollection and qua*ity of knowle*ge
</line>
</par><par>
<line>
Pat*
</line>
<line>
C*effic*ent
</line>
<line>
***up 2 x group 3
</line>
<line>
P-v*lue
</line>
</par><par>
<line>
KC - > KQ
</line>
<line>
-0.31*
</line>
<line>
H1
</line>
<line>
0.017*
</line>
</par><par>
<line>
Pat*
</line>
<line>
Coefficient
</line>
<line>
Groups * and 2 x gr*ups
</line>
<line>
P-val*e
</line>
<line>
3, 4 and 5
</line>
</par><par>
<line>
KC - > KQ
</line>
<line>
-0.260
</line>
<line>
*2
</line>
<line>
0.025*
</line>
</par><par>
<line>
*p-value < 0.05.
</line>
</par><par>
</page><line>
It is po*sib*e to observe i* Tabl* 7 the age o* re*po*de*ts as a moderator variable o*
</line>
<line>
the rel*tionship b*tween en*re knowledg* collection *nd donation and betwee* collection and
</line>
<line>
*ev. FS*, Teresina, v. *1, n. 2, art. 2, p. 23-4*, fev. 20*4 www*.fsanet.com.**/revis*a
</line>
</par><page>
<par>
<line>
Perspect*va dos Us*ár**s Sobre * Covid-19 *as Mídias *ociais
</line>
<line>
39
</line>
</par><par>
<line>
quali** of knowledge. It can b* *een that there is a difference be*ween *he age g*oups.
</line>
<line>
The*efore, t*e K* *nflue*ces KQ differ*n*ly *he* *omparing the age grou*s u*der 34 ye*rs
</line>
<line>
and 35 *ears or ol*er. In fact, *his may be related to people\s experiences.
</line>
<line>
*HEORETI**L AND PRACTICAL IM*LI*ATIONS
</line>
<line>
Our *esearch *ffers a *heor*tical contribu*ion ** offe*ing *n a*tern**ive perspective to
</line>
<line>
un**rstand people\s online *ehaviors *n the *-*ealt* litera**re. I* highlights the need for
</line>
<line>
fu**her research int* the *nli*e be*avior of specific groups of users (e.g., *ealth
</line>
</par><par>
<line>
prof**sionals). Mor*over, i* *hi* st***, we
</line>
<line>
provide *vid*nce for the influen*e *f
</line>
<line>
experience
</line>
</par><par>
<line>
on user*\ *nli*e beh**iors i* the hea*t*care field by demonstratin* *he m*derating effect of
</line>
</par><par>
<line>
age on KC and KD. I*
</line>
<line>
*he *as*s of
</line>
<line>
he*lth p*o*es**onals, pre*io*s st*dies h*ve *hown that
</line>
</par><par>
<line>
*h*ir onl*ne be*avior is domin**ed by thei* professio*al experie*ce (YANG et al., 2*21).
</line>
<line>
Prac*ical implicat*on* inc*ude an updated overvie* of the user\s **rspective on f***
</line>
<line>
news on SMPs. While m*ny users *ould like to re**ive infor*a*i*n *n the SM*s, *ost of
</line>
<line>
t*e* under*tand *hat the informati*n th** recei*e through thi* media currently lacks qualit*.
</line>
<line>
This highlights an oppo*tu*ity for health gover*ment age**ies t* *hare reliabl* informat*on
</line>
<line>
a*d reach *he intended a*die*ce, to **o*ide heal*hca*e ser*ices online, an* to promote official
</line>
</par><par>
<line>
online h*alt* comm*nities (*HCs) (MELCHIOR;
</line>
<line>
OL*VEIRA, 202*). This s*udy
</line>
<line>
also
</line>
</par><par>
<line>
hi*hlights
</line>
<line>
th** mo*t
</line>
<line>
*eopl* ignore fa*e
</line>
<line>
*ews *osts *n SMP, whi*h
</line>
<line>
*an ind*rec*ly help the
</line>
</par><par>
<line>
propagatio* of fake
</line>
<line>
n*ws. It important tha* the platf*r*s start to act mor* *ffe*tiv*ly is in
</line>
</par><par>
<line>
com*ati*g fake *ews and urge thei* users to do the same.
</line>
<line>
CONCLUSION
</line>
<line>
*mong the 276 respo*dents, 272 are from Brazil, most are between 25 to 34 *ears (*9
</line>
</par><par>
<line>
or
</line>
<line>
35.9%) *nd women (57 or *0.7%). *egarding their edu*ation, *ost people (115 or 42%)
</line>
</par><par>
<line>
hav* *ompl*te post-graduat*on, although th*s *s not th* most common educa*ion *evel of the
</line>
</par><par>
<line>
Brazil*an
</line>
<line>
popu*ation (IBGE, 2020). Regarding
</line>
<line>
the impa*t of
</line>
<line>
the pande*** on
</line>
<line>
t he
</line>
</par><par>
<line>
res*ond*nt\s jobs, 140 (*6.3%)
</line>
<line>
people answered t*a* *hey are *r have **en in the *ome
</line>
</par><par>
<line>
offic*. More**er,
</line>
<line>
2*7 (86%) answe*ed **at they are exercisin* soci*l distancing
</line>
<line>
due t o t h*
</line>
</par><par>
<line>
Covid-19 *andemi*, and *53 (92%) understand tha* *oc*al distancing is important.
</line>
<line>
The most used SMP to search or receive *nformation ab*ut Covid-19 was Faceboo*,
</line>
<line>
with 70 (26%) a*swers, whereas 2* (8.3%) h*ve *ost-Graduat*on complete. However,
</line>
</par><par>
</page><line>
Rev. FSA, Teresina PI, v. 21, n. 2, a*t. 2, p. 23-43, fev. 2024
</line>
<line>
www4.fsanet.com.br/**vista
</line>
</par><page>
<par>
<line>
C. Melchi**, M. Ol**ei*a
</line>
<line>
40
</line>
</par><par>
<line>
alt*ough most respon*en*s ide**if*ed fake new* content ** SMP, t*e mo*t *o*mon *ct*on is
</line>
<line>
t* ig*o*e it.
</line>
<line>
On *he other hand, this study used empi*ical data to *nvesti*ate the effe*t of KQ on
</line>
</par><par>
<line>
K* and KC, using two different sc*le*. The main resul*s sh*w th*t *he **fluence *f K*
</line>
<line>
on
</line>
</par><par>
<line>
KQ and K* is medi*m. The con*truct KC was r*sponsib*e for mos* o* the variance *xplained.
</line>
<line>
Two of *he thr** hypothese* in the s*udy were supported. The mod*l *e*sureme*t in
</line>
<line>
the st*dy presents promis**g r*sults *or *o*vergent and disc*im*nant v**idit*. Us*ng two
</line>
<line>
s*ales, the mod*l of **is study offers ev*dence that th* KC em*has**es the key ro*e of KQ an*
</line>
</par><par>
<line>
K* on *MP. There*or*,
</line>
<line>
t*e more k*owledge *s colle*ted *n SMP, th* more is donated, and
</line>
</par><par>
<line>
the higher the *ual*ty of knowl*dge s*re*d *n SMP.
</line>
<line>
Th* m*lt*grou* analy*is using age as a moderating variable shows that the KC
</line>
<line>
influ*n*es KQ d*fferent*y among peop*e under 3* years and 35 years or older. Thu*, *eople's
</line>
</par><par>
<line>
*xperie*ces may hav* **f*uenced *his flow of k*owled*e, whether in KC
</line>
<line>
*r KQ const*uct
</line>
</par><par>
<line>
(SUI; ZHANG, 2021).
</line>
</par><par>
<line>
Thi* study is l*m*ted to a survey applied in *020 when
</line>
<line>
th* pand*mic of Covid-19
</line>
</par><par>
<line>
started in *razi*, and *os* of the respondents are from this country. M*reover, t**s s*udy\s
</line>
</par><par>
<line>
sample
</line>
<line>
does *ot rep*esent the B*azili*n *opulation in terms
</line>
<line>
*f edu*ation. Th*refo*e, it *s
</line>
</par><par>
<line>
impossible t* *ene*al*ze o*r find*ngs t* th* ent*re co*ntry\s population.
</line>
</par><par>
<line>
Fur**er research is needed *o unde*stan* the behavi** of healt* pro*e**iona* and to
</line>
</par><par>
<line>
exp*o*e **ether *nowl**ge s*ari*g and the KQ in
</line>
<line>
onl*ne health *ommuni*i*s (OHCs)
</line>
</par><par>
<line>
d*pen*s on soci*l *nd economic **wards. Thi* r*se*rch *ay build upon the self-determ*n*ti*n
</line>
</par><par>
<line>
t*eory (S*T). Future *ork* can
</line>
<line>
be replicate*
</line>
<line>
and exte*ded to ot*er countries *o tes* if *he
</line>
</par><par>
<line>
culture influ*nces the KQ, KC, or KD ** con*ent by SMP users. It is also po*si**e to d*epen
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</par><par>
<line>
the understanding o* the **ers\ behavior thro*gh interviews wi*h users to
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unde*stand with
</line>
</par><par>
<line>
*ore de*ail
</line>
<line>
th* *otivatio* to collect and d*nat* knowledg* and **der**and how the users
</line>
</par><par>
<line>
e*aluate *he q*ality of
</line>
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*nowle*g* on SMP
</line>
<line>
b****e spreading th* content *nd wh* m*st of
</line>
</par><par>
<line>
th** ignor* the fake *ews content.
</line>
<line>
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Perspectiva *o* Usuários Sobre a Covid-19 nas Mídias S*ciai*
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4*
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Rev. FSA, T*resina, v. **, n. 2, art. *, p. 23-43, fev. 20*4.
</line>
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Cont*i*uição dos Autores
</line>
<line>
C. M*lc*ior
</line>
<line>
M. Ol*veira
</line>
</par><par>
<line>
*) concepção e p*a*ejamento.
</line>
<line>
X
</line>
<line>
X
</line>
</par><par>
<line>
2) aná**se * i*terpre*aç*o *os dados.
</line>
<line>
*
</line>
<line>
X
</line>
</par><par>
<line>
3) elaboração do rasc*nho ou na revisã* *r*tic* *o *ont*údo.
</line>
<line>
X
</line>
<line>
</line>
</par><par>
<line>
4) *artici**ção na aprovação da vers*o final do man*sc*ito.
</line>
<line>
X
</line>
<line>
X
</line>
</par><par>
</page><line>
Rev. FSA, Teresina PI, v. *1, n. 2, art. 2, p. *3-4*, fev. 2024
</line>
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www*.fs*net.*om.br/re*ista
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