Logística Verde: A Influência da Orientação Estratégica e da Concorrência de Mercado nas Empresas de Capital Aberto no Brasil / Green Logistics: The Influence of Strategic Orientation and Market Competition in Publicly Traded Companies in Brazil
Resumo
O objetivo deste artigo é examinar a influência da concorrência de mercado e das orientações estratégicas de logística verde, nas empresas de capital aberto no Brasil. As descobertas deste estudo evidenciam as práticas empresariais relacionadas à sustentabilidade e logística, despertando preocupações ambientais entre indivíduos, organizações e sociedade. Este estudo realizou uma pesquisa exploratória nas empresas de maior representatividade no mercado brasileiro. Para a análise de dados, foi utilizado o método estatístico de modelagem de equações estruturais (SEM) com a ferramenta denominada de mínimos quadrados parciais (PLS). As implicações deste estudo são focadas para explicar a motivação que impulsiona as decisões proativas sobre logística verde e sustentabilidade nas organizações. Nos resultados obtidos neste artigo é revelado que a orientação estratégica influencia significativamente na adoção de iniciativas na logística verde no Brasil, mas a concorrência de mercado não. O presente estudo apresenta insights de maiores incentivos à bibliografia de logística verde na modalidade das Ciências Sociais. Além de contribuir para a literatura de gestão ambiental no contexto do desenvolvimento verde e sustentável, fomentando práticas verdes entre indústrias e sociedade para os objetivos de alcançar a agenda da sustentabilidade.
Palavras-chave: Modelagem de Equações Estruturais. Logística Verde. Mínimos Quadrados Parciais. Orientação Estratégica. Concorrência de Mercado.
ABSTRACT
The objective of this article is to examine the influence of market competition and strategic green logistics guidelines on publicly traded companies in Brazil. The findings of this study highlight the business practices related to sustainability and logistics, arousing environmental concerns among individuals, organizations and society. This study carried out an exploratory research in the most representative companies in the Brazilian market. For the data analysis, the statistical method of modeling of structural equations (SEM) with partial least squares (PLS) was used. The implications of this study are focused on explaining the motivation that drives proactive decisions about green logistics and sustainability in organizations. In the results obtained in this article it is revealed that the strategic orientation influences significantly in the adoption of green logistics initiatives in Brazil, but the market competition does not. The present study presents insights of greater incentives to the bibliography of green logistics in the modality of the Social Sciences. In addition to contributing to environmental management literature in the context of green and sustainable development, encouraging green practices between industries and society for the goals of achieving the sustainability agenda.
Keywords: Structural Equation Modeling. Green Logistics. Partial Least Squares. Strategic Orientation. Market competition.
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DOI: http://dx.doi.org/10.12819/2020.17.1.1
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