Modelo de Avaliação do Desempenho da Gestão da Propriedade Intelectual em PMES / Model of Evaluation of the Performance of Intellectual Property Management in SMES
Resumo
O mundo tem experimentado, nos últimos anos, um significativo aumento na relevância dos direitos de propriedade intelectual, tornando os ativos que as empresas possuem no formato de desenhos industriais, patentes, marcas etc., fundamentais na criação de valor. Contudo, no âmbito das pequenas e médias empresas (PMEs), esses direitos, muitas vezes, são negligenciados devido, entre outros fatores, à falta de ferramentas gerenciais que deem suporte a essas empresas no processo de gestão da propriedade intelectual. Diante do exposto, este artigo tem como objetivo elaborar e validar um modelo, baseado em um conjunto de indicadores, para avaliar o desempenho da gestão da propriedade intelectual em pequenas e médias empresas. Para isso, este trabalho foi desenvolvido em duas etapas. Na primeira etapa, construiu-se um modelo teórico-conceitual. Na segunda etapa, o modelo proposto foi avaliado por especialistas, por meio do método Fuzzy Delphi, a fim de determinar quais indicadores deveriam integrá-lo. O modelo final validado ficou composto por 3 dimensões, 9 fatores-chave de avaliação e 42 indicadores. Espera-se que a ferramenta gerencial aqui proposta dê suporte aos gestores de PMEs no processo de tomada de decisão relativa à gestão da propriedade intelectual.
Palavras-chave: Gestão da Propriedade Intelectual. Indicadores de Desempenho. PMEs.
ABSTRACT
The world has experienced in recent years a significant increase in the relevance of intellectual property rights, making the assets that companies own in the form of industrial designs, patents, trademarks, etc., fundamental in value creation. However, in the context of small and medium enterprises (SMEs), these rights are often neglected due, among other factors, to the lack of management tools to support these companies in the intellectual property management process. Given the above, this article aims to develop and validate a model, based on a set of indicators, to evaluate the performance of intellectual property management in small and medium enterprises (SMEs). For this, this work was developed in two steps. In the first stage, a theoretical and conceptual model was built. Second, the proposed model was evaluated by experts using the Fuzzy Delphi method to determine which indicators should integrate it. The final validated model consisted of 3 dimensions, 9 key evaluation factors and 42 indicators. The management tool proposed here is expected to support SME managers in the decision-making process regarding intellectual property management.
Keywords: IP Management. Performance Indicators. SMEs.
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DOI: http://dx.doi.org/10.12819/2020.17.7.3
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