Big Data and Competitive Advantage: Some Directions and Uses / Big Data e Vantagem Competitiva: Algumas Direções e Usos

Eduardo Luis Casarotto, Erlaine Binotto, Guilherme Cunha Malafaia, Marta Pagán Martínez

Abstract


The competitive in global market requires a continuous transformation in information technology contents, mainly by the insertion of new tools and techniques that rapidly evolve and are absorbed by members of the organizations. This advanced of new technologies in organizations scenario brought challenges addressed to need to collect, store, process and transform their data into relevant information to create competitive advantage. In highly dynamic business environments, the possibility of generating information pushes companies to use efficiently a huge volume of data, in both resources and capacities approaches. This paper aimed to analyze the relation between Big Data and competitive advantage using the resource-based view and the dynamic capabilities. Three international databases were used and analyzed 29 articles. Results indicated that both the resource-based view and the dynamic capabilities approach are used to analyze Big Data as competitive advantage creator. Two aspects were evidenced: the combined approaches can result in more consistent analyses; and the lack of a robust theoretical framework for Big Data analysis is evidenced by the predominance of descriptive articles and practical reports.

 

Keywords: Innovation. Technology. Information Management. Competitiveness.

 

RESUMO

 

A competitividade no mercado global exige uma transformação contínua nos conteúdos de tecnologia da informação, principalmente pela inserção de novas ferramentas e técnicas que evoluem rapidamente e são absorvidas pelos membros das organizações. Este cenário de avanço de novas tecnologias nas organizações trouxe desafios enfrentados pela necessidade de coletar, armazenar, processar e transformar seus dados em informações relevantes para a criação de vantagem competitiva. Em ambientes de negócios altamente dinâmicos, a possibilidade de geração de informações impulsiona as empresas a utilizarem de forma eficiente um grande volume de dados, tanto em recursos quanto em capacidades. Este artigo teve como objetivo analisar a relação entre Big Data e vantagem competitiva utilizando a visão baseada em recursos e as capacidades dinâmicas. Três bases de dados internacionais foram utilizadas e analisados 29 artigos. Os resultados indicaram que tanto a visão baseada em recursos quanto a abordagem de recursos dinâmicos são usados para analisar Big Data como criador de vantagem competitiva. Dois aspectos foram evidenciados: as abordagens combinadas podem resultar em análises mais consistentes; e a falta de um referencial teórico robusto para a análise de Big Data é evidenciada pela predominância de artigos descritivos e relatórios práticos.

 

Palavras-chave: Inovação. Tecnologia. Gestão da Informação. Competitividade.


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DOI: http://dx.doi.org/10.12819/2021.18.1.1

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