Ciclo Transformativo: Uma Proposição Conceitual a Partir de um Estudo Etnográfico de Turismo Voluntário / Transformative Cycle: A Conceptual Proposition from an Ethnographic Study of Volunteer Tourism
Resumo
A pesquisa transformativa do consumo tem como objetivo contribuir para o bem-estar e redução de desigualdades sociais. Uma de suas vertentes, a dos serviços transformativos, investiga o papel dos serviços neste processo. A literatura tem identificado o potencial de geração de valor social que os serviços transformativos possuem. No entanto, os estudos têm enfatizado prioritariamente duas dimensões: 1) serviços propriamente ditos; 2) populações que recebem seus benefícios. Este trabalho procurou investigar efeitos dos serviços transformativos em uma terceira dimensão: os indivíduos no papel de prestadores de serviço. O contexto de pesquisa foi o turismo voluntário, através de investigação etnográfica, que durou um ano. As análises levaram à proposição do conceito de Ciclo Transformativo, que revela a importância da dimensão dos prestadores de serviços transformativos para o bem-estar dos consumidores e redução de desigualdades sociais.
Palavras-chave: Etnografia. Pesquisa transformativa do consumo. Serviços transformativos. Turismo voluntário.
ABSTRACT
Transformative consumption research aims to contribute to well-being and reduce social inequalities. One of its aspects, that of transformative services, investigates the role of services in this process. The literature has identified the potential for generating social value that transformative services have. However, studies have primarily emphasized two dimensions: 1) services themselves; 2) populations that receive its benefits. This work sought to investigate the effects of transformative services in a third dimension: individuals in the role of service providers. The research context was voluntary tourism, through ethnographic research, which lasted one year. The analyzes led to the proposition of the Transformative Cycle concept, which reveals the importance of the dimension of transformative service providers for the well-being of consumers and the reduction of social inequalities.
Keywords: Ethnography. Transformative Consumption Research. Transformative Services. Volunteer Tourism.
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DOI: http://dx.doi.org/10.12819/2022.19.12.3
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