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Centro Unv*rsitário Santo Agostinho
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www*.fsanet.com.*r/revista
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Rev. FSA, Tere*i*a, *. *8, n. 7, art. 12, p. 187-198, *u*. 20*1
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ISSN Impresso: *806-6356 I*SN Ele*rônico: 2317-2983
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http://dx.doi.org/10.12819/20*1.18.7.12
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*sing SNA to Improve B2B Last-Mile *n *ndustry S*ct*r
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Usan** SNA para Melho**r a Última Mi*ha de B2B no S*tor I*d*strial
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Fe*nanda Alves d* *raúj*
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Mestre em *nge*haria *e *roduçã* pela Universidade P*ul*sta
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E-mail: ferna***.logistic*@gmail.com
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Luiz R*drigo Bon*tte
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Doutora*o em Engenharia d* Pr*dução pela Univ*rsidade P*ul*sta
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Mest** em Enge*ha*ia de Produç*o **la Unive*sidade de Araraq*a*a
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E-mail: lu*z.bonette@al*no.unip.br
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João Gil*ert* Mendes dos Re*s
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Do*to* em En*enharia d* Pr*d*ção pela U*ive*sidade Paulis*a
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Professor da Universidade Pa*lista
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E-mail: joa*.r*i*@d*ce*te.un*p.br
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**dereço: Fernanda *l*es de *raújo
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Edit*r-Chefe: D*. *o*ny Kerley de Alencar
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Av. P*ulist*, 9*0 - Bela Vis**, S*o Pa*lo - SP, 013*0-
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Rodrigue*
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*00. Brasi*.
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Endere*o: Luiz Rod*igo B*nette
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Art*go receb*do
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em 1*/06/2021. Úl**ma
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versão
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*v. Paulista, 900 - *ela *i*ta, São Paulo - SP, 01310-
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*e*ebida e* 27/06/20**. Aprov*do em 28/06/2021.
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100. Bra*il.
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End**eço: João Gilberto Mendes *os Reis
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A*aliado pelo sistema Trip*e Revi*w: *esk Revie* a)
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Av. Pauli*ta, 9*0 - *ela *ista, São Paul* - SP, 01310-
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pelo Editor-C*efe; e b) Dou*le B*i*d Revi*w
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100. Brasil.
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(avaliaç*o cega por d*is **aliado*es da á*ea).
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Rev*s*o: Gra*atical, Normativa * de F*rmatação
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R. L. G. Mo*aes, L. R. Doreteu
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18*
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A**TR*CT
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Transp*rtation sys*ems *emain a chal*enge for mo*t supply chains. Delivery pro*uc*s i* time,
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quantity, and location a* once i* not *n easy task and this challe*ge is even a*pli*ied when w*
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are dealing with Last-mile log*stics. Des**te business-to-business being *e** di*ficult
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c**par*d t*
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b**iness-to-c*nsume* distrib*tion, there a*e *till ma*y operational logistics
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*s*u*s related to *t. In this paper, w* i**e*t**ated a last-mi*e logistics from a *re*ery I*dustry
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t*ansferri*g suppl*er materials among its plants in São Pa**o, Brazil. The aim *s to identify the
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most imp*r*ant play*rs in the n*t*o*k, offering the
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company a more e*fective
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*i*w of the
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plants and
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th*ir supp*y *ast-mile network. Therefo*e, we *sed the Soc*al *etwork Ana*ysis
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appro*ch usin* t*e U**NET ©*o*t**re. The r*sul*s **low*d th* c*mpan* to im*rove
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t he
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ef*i**ency of *ts las*-mile B2* *i*tribution *or internal supplier mat*rials.
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Keywords. City Logistics. Urb*n Freight. Beverage Industr*. Social Network Analysis.
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Complem*ntary *aterial of Productio*.
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RESUMO
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Os
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*ist*mas de *r*nspo*te continuam sendo um d**afi*
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para a maio*ia das cadeia* de
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abastecimento. Ter entrega, produto* *m tempo, quantidad* e
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localização ao mes*o temp*
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não é uma tarefa fá*il e esse desafio se amplia até *uando s* tra*a da logística do last-m*le.
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Apes*r do Busine*s-to-Busine*s ser *enos *ifíci* em comparação com a
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dis*ribuição
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Business-*o- C*nsumer, ainda *xistem muitos probl*mas de logís*ica
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operacion*l. Neste
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artigo, *nvestigamos uma lo**stica de últi*a milha de uma *ndústria de cerveja t*a*sferi*d*
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materiais de fornece*ores entr* suas fábricas em S*o Pa*l*, *rasil. O objetiv* é iden*ificar os
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*layers *ais importantes da red*, of*r*cen*o à empres* uma visão mais ef*ca* das f*bricas e
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da r*de *e las*-mile de a*as*ecimento. Porta**o, usamos * *bordagem de An*l*se de Redes
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*oci*is **m
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o software UCIN*T ©. *s
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resultados permitiram * empresa apr*morar
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a
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efici*ncia da d*stribuiçã* la*t-mi*e de ma*eriais de for*ecedo*es internos.
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Keywor*s. Cit* Lo*ist*cs. Urban Fre*ght. Ind*stri* d* Bebidas. Soc*a* Ne*w*rk An*lysis.
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Mat*riais Sec*ndário*.
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</par><par>
</page><line>
Rev. FSA, Te*esina, v. 18, n. 7, art. 12, p. 187-*98, jul. 2021
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*ww4.fsan*t.com.br/revista
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Castra**o Química de *riminos*s Frente ao Ordenamento Constituci*nal Brasil*iro
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18*
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*
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IN*RODUCTION
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For *he last ***ades, s*veral re*earch projects an* init*a*ives ha*e *ee* inv*stig*t*ng
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solutions in order to improve *ransportatio* *ystems. Transpor*ation is a ne*d to
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* he
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pro**c*ion proces* and logis*ics must be unde*st*od as an essential paradig* to s*pply ch*in
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manageme*t. Despite i** releva*ce, last-m*le log*stics remains one of the main ch*lleng** in
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transpor*ation (*l***r*e*, 2019).
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*a*t-mile *an be define* as t*e f**al leg in a b*siness-to-consumer (B2C)
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deliver*
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se*vi*e whereby the consignment is *elivered to *he recipient in-home o* a* a c*lle*tion point
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(*ev*ers *t **., 2014). Despite t*e *act the last mile to b* related to the end-us*r i*e*, it can b*
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see* in the con**xt *f *usiness-to-*u*iness (B2B) whereas *he e**-***r may be *n employee or
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</par><par>
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a stakeho*der. Moreover, in this case, last-mile rep**sents the d**i*ery pro*ess from
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* he
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*are*o**e or a d*s*ributi** center to t*e recipient (Lin et al.,2*16).
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</par><par>
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The B2B l**t-m*l* is s*bject to the same i*sues as th* B2C's *n regards to **e delivery
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w*ndow, local g*vernment i*ter*en*i*n, c*mplex network d**t*ibution, vehic*e **strict*ons,
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</par><par>
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a*d so *n (Juhás* & Bány**, 2*18) (Faccio & G**beri, 2**5). According to Aljoh*ni
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and
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T*om*son
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(2020), a*though busines*-to-consume* (B2C) and cons*m*r-t*-con*umer (C2C)
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*eliv*ries account **r *
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*arger s*are of parcel deli*eries *n ur*an areas, bu*iness-*o-*us**ess
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</par><par>
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(B*B) deliveries still ac*oun* for a noticeab*e *har* in th* *rban freig*t indu**ry,
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t h* * s t i l l
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</par><par>
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ar*u* th*t *ecent trends and ope*ational challen**s *ave d*iv*n a g*ea* deal of rese*rc*,
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es*ecial*y wi** *igher fo*us on B2C an* C2C *eliveries, due to the emergence of online a
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shop*ing, c*owd shipping and omnichanne* retailing.
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</par><par>
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Most Indus*ries are changing fas*, part of t*e th Industry Revo*ut**n (Indus*r* 4.0) 4
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ac*ording *o Schwab (*01*) s*l*ing o*r common *hal*e*ges r*quires radical w*ys of
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thinking; *echn**ogie* *h*t re**ace hum*n *abor, se*ere climate chan*es, *ajo* co*cern*
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</par><par>
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ab*ut inequality, and the
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prospects *or e**n*mic insecurity *r* undermin**g the models and
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</par><par>
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p*radigms on w*ich our society **sts. It m*an* a*l sta*eholde*s s*o*ld assu*e their
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responsib*lity to ** someth**g rev*lutionary *r *ncremen*al to guara*tee
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log te*m
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</par><par>
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i*provemen*s. In this *onte*t *h*se Indus*ries face c*alle*ges to meet their customer
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and
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</par><par>
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*ociety expe*ta*ion*, Bon*lla et al. (2*18) arg*e tha* in this complex scenario of pressi*g *lobal
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enviro*mental (and other) *halle**es, In*ustry 4.0 emerge* fro* the sy**rgy of the
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</par><par>
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availab*lit* of inno**tive digita* technolog* and the demand
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*y *onsumers fo*
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hig* q**lity
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</par><par>
</page><line>
Rev. *SA, Teresina PI, v. 18, *. 7, art. 12, p. 18*-198, j*l. 2*21
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w*w4.fsanet.com.*r/re**sta
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</par><page>
<par>
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*. L. G. Moraes, L. R. Dor*teu
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190
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</par><par>
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*nd cu*tomiz*d **oducts. Is clear that Industry 4.0 and its too*s have a ro*e on boos*ing
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p*oductivi*y, *eve*ue growth,*nd comp*ti*iven**s.
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On* of the Indus*ries\ *up**y chai*s *hat requi*e e*fective planning their Supply Chain,
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especia**y *ast-mile l*g*stic* in the brewery sect*r. This kind of *ndus*r* req**r*s many plants
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of **st*ibution t* *i*l u* b*rs, resta*ran*s, *nd s*perm*rkets de*ands. I* a continental countr*
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like Brazil, th*se chall*nges are even *igher. How*ver, it is *ot last-**le regarding th* fin*l
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customer* that this partic*lar
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supply c*ains n**d to control but they must be able to
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</par><par>
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interconnect these **ants *o tr*nsf*r resources among them. Those *esour*es are
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</par><par>
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complementary material
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of pr*duc*io*, raw *ate*ial, piec*s of equipment, et*, *xtre***y
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</par><par>
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impor*ant to delive* *he *inal produc*.
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The company *tudied is the
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bi*gest beer produ*er in Brazi* - a cen*enary company
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</par><par>
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*ow part of *n as*ociation wi*h Belgium's *nd American's br*wery com*ani*s. The company
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is resp*nsible *or **ou*d 60% of t*e i*ternal marke* (Fre*tas, 2019). With plant* *hroughout
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the count*y, t*e company manages the ch*lleng* to link t*ei* plants and dis*ri*ution centers to
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share resource* with t*e id*a *o red**e cost*.
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T*e p*esent study **alyzes the resources *ra*sferred among these p*a*ts and distribution
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c**t*r*
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in São Pau** state. * province
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with *0%
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o* Brazili*n inhabita*ts. Th* idea is to
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</par><par>
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investigate
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this last-mile case using networ* me*rics
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*nd gra*h*cs
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based *n S*cial Network
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</par><par>
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Anal*sis. The
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**ntribution of th* p*per is *hed light to t*e discussi*n of la*t-mile pr*blems
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</par><par>
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and their im*ort*n*e f*r productio* m*nagemen*.
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</par><par>
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2 THEORETICAL REFERE*CE
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2.1 Social Network Ana*ys*s Ap*ro*ch
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</par><par>
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Social n*twork ana*ysis (*NA) is based on the
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prem*se t*at society is forme* by
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</par><par>
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*elations *nd *atterns (Marin & Wellman, 201*). There*ore, culture and nature are structu*ed as
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a network *f *ra*ns, organisms,org*ni*ations, ec*no*ies, and consis* in a w** o* *hinking that
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focuses on att*ntion on the rel*tionshipsamong the entities, a*to*s, or node* (Borgatti, 2018).
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Consequently, it i* possib*e to *tudy th**e st*uctures *a*ed on gr*ph*cs a*d metrics m*asures.
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</par><par>
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*h* gr*phi* theory provides *
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qualitative un*erstanding
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that is hard to *b*ain *uantit*tiv*ly
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</par><par>
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(Bo*gatti, 20*8).
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</par><par>
</page><line>
This wa*, w* can identify the clusters and re*at*o*s co*sidering the al*gnment of the
</line>
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*od*s, *he *umb*r of **tr*es and sub*rap*s.
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<line>
Rev. FSA, Teresina, v. *8, n. 7, art. 12, p. 187-198, jul. 20** www4.fsan*t.com.br/revist*
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</par><page>
<par>
<line>
Cas***ção Quím*ca *e Criminosos Frent* ao Orde*amento Con*tit*cio*al *rasile*ro
</line>
<line>
19*
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</par><par>
</par>
<par>
<line>
present in e*c* ne**ork (B*rga*ti, 2018). In the methodology
</line>
<line>
section, we p*esen*ed
</line>
<line>
t he
</line>
</par><par>
</par>
<par>
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C*TIES
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AGU
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***rce: Aut*ors (2020).
</line>
</par><par>
</page><line>
Rev. FSA, Ter*sina PI, v. *8, n. 7, art. 12, p. 187-1*8, jul. 2*2*
</line>
<line>
*ww4.fsanet.com.br/*evist*
</line>
</par><page>
<par>
<line>
R. *. G. Moraes, L. R. Dore*eu
</line>
<line>
192
</line>
</par><par>
</par>
<par>
<line>
Source: Autho*s (2020).
</line>
</par><par>
</page><line>
Rev. FS*, *eresina, *. 1*, n. 7, art. 12, p. 1*7-198, **l. 2021
</line>
<line>
www4.fsanet.co*.b*/revista
</line>
</par><page>
<par>
<line>
Castração Quími*a de *riminosos Frente ao Orden*ment* Consti*uciona* Brasileiro
</line>
<line>
193
</line>
</par><par>
<line>
The centrality degree measures the number of ties the *etwork presents an* it can b*
</line>
<line>
me*sured *o** as *nde*ree, which is the measuring of many *alls *hat an acto* rec*iv*s *rom
</line>
<line>
another, indicatingpopu*ari*y *r r*cept**it*, and outdegre* is th* *easure*ent of th* nu*ber
</line>
</par><par>
<line>
of *onnections that an act*r **tablishes with o*her *ctors in th*s
</line>
<line>
network, indicating
</line>
</par><par>
<line>
exp*ns*ve*ess (Wassermann & Faust, 1*94). The ind*gree and ou*degree of the network can
</line>
<line>
be see* in Fi*ure 2.
</line>
<line>
F*gur* 2 - Two-node net**rk: indeg*ee a*d outdegree
</line>
</par><par>
<line>
So*rce: Authors (202*).
</line>
<line>
Our outdegre* networ* (circle) s**wed that p*ant of Jaguariuna (JA*) is th* mo*t
</line>
<line>
*mpor*an* node to the delive*y syste* *onne*ting 86.**% of the nodes. Lin* (LI*), São *au*o
</line>
<line>
(PAU), *ão B*rna*do do Camp* (BER) * Agudos (AGU) are *n se*ond place conn*ct*ng
</line>
</par><par>
<line>
6 7 .0 0 % o f
</line>
<line>
the no*es. Consid*ring the outd*g*ee network (squ*re), São Paulo (PAU) and
</line>
</par><par>
<line>
*gudos (*GU) link all the n*des, followed by Jaca**i (JAC), Ja*uari**a (JAG) and Sã* José
</line>
<line>
*os C*mpos (J*S) connecte* to 8*.88%. N*te that Lins(LIN) and I*a*emá*oli* (*RA) ar* on*y
</line>
<line>
ou*lets. Consi*eri*g the i**egree *nd outdegre* indic*tors *n* *he volumes, we plo***d a
</line>
<line>
de*ree centr**ity networ*, Figure 3.
</line>
</par><par>
</page><line>
Rev. FSA, Ter*sina P*, v. 1*, n. *, art. 12, p. *8*-*98, jul. 202*
</line>
<line>
www4.fsan*t.com.br/rev*sta
</line>
</par><page>
<par>
<line>
R. L. G. Moraes, L. R. Doreteu
</line>
<line>
194
</line>
<line>
*igure * - Degree ce**ralit* ne*work
</line>
</par><par>
<line>
Source: Author* (2020).
</line>
</par><par>
<line>
*ote t*at São Paulo (P*U), A*udos (AGU), Ribeirão *reto (RIB), Jacarei (J**) and
</line>
<line>
Jaguariuna (JAG)*re the mo*t cent*al player* of the network. I*teresting to no** that Ribeirão
</line>
<line>
*reto *o** not *a*e **e bi*ges* **degree and outde*ree, but consolidating b**h linked to the
</line>
</par><par>
<line>
v*lume this sit*ation
</line>
<line>
cha*ges. Thi* result just*fies this further analys*s. Another imp**tant
</line>
</par><par>
<line>
centrality measu*e in a network is betweenn*ss a** closen*ss, represented in Fi*ures 4 and 5.
</line>
<line>
A node can lie *etween a pair of *on-a*jacent *odes, either alo*g **th their mat*rial ow or
</line>
</par><par>
<line>
contractua* relationship. In
</line>
<line>
graph theory, betweenness is dev*l*ped mainly as a m*tric,
</line>
</par><par>
<line>
studied **i*g t*e sho**est path in a connecte* gr*ph (Changat et al., 2019). In our *esea*ch,
</line>
<line>
São Berna*do do Ca*p* (BER), Limeira (LIM), Iracemápolis (*RA), *nd Lins (LIN) ha*e t*e
</line>
<line>
*ighest de*ree of betwee**ess th** m*ans they are t*e most important nodes to *h* con*ectio*
</line>
<line>
*f the network.
</line>
<line>
Closeness centra*ity *s an in*ex de *ed in t**m* of a distance, it is the shortest distan*e
</line>
<line>
*n between *he nod*s *n the net*o*k (Brandes *t al., 2016). In t*is case, Sã* Paulo (PAU),
</line>
</par><par>
<line>
*ibeirão Preto (RIB) and *gud** (**U)
</line>
<line>
are pre*ented as the m*st i*po*tant nodes in the
</line>
</par><par>
<line>
netw*rk. Fig**e 6.
</line>
</par><par>
</page><line>
Rev. FSA, Teresina, v. 18, n. 7, art. *2, p. 187-198, jul. 2021
</line>
<line>
www4.fs**et.com.b*/revist*
</line>
</par><page>
<par>
<line>
*a*t*ação Química *e Crimin*sos Fr*n*e a* O*denamen** Constituciona* Br*sileiro
</line>
<line>
*95
</line>
</par><par>
<line>
Figure 4 - Betweenness cent*ali*y
</line>
</par><par>
<line>
Sour*e: *ut*ors (2020).
</line>
<line>
Figure 5 - *l*seness cen*rality
</line>
</par><par>
<line>
Sourc*: *uthors (*020).
</line>
</par><par>
</page><line>
Rev. F**, *eresina PI, v. 1*, n. *, *rt. 1*, *. 187-*98, jul. 2021
</line>
<line>
www4.f*an*t.com.br/revi*ta
</line>
</par><page>
<par>
<line>
R. L. G. Moraes, L. *. Doreteu
</line>
<line>
196
</line>
<line>
Figure 6 - K-core
</line>
</par><par>
<line>
**urce: Au*h*rs (2*20).
</line>
</par><par>
</par>
<par>
<line>
m*ke d*cisions based only in the evidence that o*e no*e presents more relevance in
</line>
<line>
t he
</line>
</par><par>
</page><line>
network. As p*esented i* t*is study, *o*e plants *ortrayed in o*e analysis **t incons*s*ent
</line>
<line>
w*en considere* all the measu*es. This s*udy is an attempt to provide * technical perspe*tiv*
</line>
<line>
to *ndustrial decision-*akers u*in* th* ap*roach of network analysis.
</line>
<line>
Re*. F*A, T*resina, v. *8, n. 7, art. 12, p. 187-198, jul. 2*21 w*w4.f*a*et.com.br/revi*ta
</line>
</par><page>
<par>
<line>
*astraçã* Químic* *e Crimin*s*s Frente ao O*denamento Constituc**nal Brasile*ro
</line>
<line>
197
</line>
</par><par>
<line>
ACKNOWL*DGMEN*S
</line>
</par><par>
<line>
Th*s study was financed in par* b* the Co*rdi*ation of Impro*eme*t of Personal
</line>
<line>
*igher **uca*i** -*razi* (CAP*S) - *inan*e Code 001.
</line>
<line>
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analysis:
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Me*ho*s
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an*
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application*.
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Cambridge
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University
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Pr*ss.
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https://doi.*rg/10.1*17/CBO97805*1*1547
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Co*o Referenciar est* A*tigo, conforme ABNT:
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A*A*JO, F. A; BO*ETTE, L. R; RE*S, J. G. M. Usin* SNA t* *mpr*ve *2B L*s*-*ile in Industry
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Se*tor. Rev. FSA, Teresi*a, v.18, n. 7, art. 12, *. 187-198, *ul. 2021.
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<line>
Con**ibuição dos Autores
</line>
<line>
F. A. Ara*jo
</line>
<line>
L. R. *onet*e
</line>
<line>
J. G. M. R*is
</line>
</par><par>
<line>
1) c*ncepção e planejam*n*o.
</line>
<line>
X
</line>
<line>
X
</line>
<line>
X
</line>
</par><par>
<line>
2) anális* * interpret*çã* dos dados.
</line>
<line>
X
</line>
<line>
X
</line>
<line>
X
</line>
</par><par>
<line>
*) ela*o*açã* *o rasc*nho ou na revisão crítica do cont*údo.
</line>
<line>
X
</line>
<line>
X
</line>
<line>
X
</line>
</par><par>
<line>
4) part*cipaç*o *a *provação da ver*ão f**al *o manuscrito.
</line>
<line>
X
</line>
<line>
X
</line>
<line>
X
</line>
</par><par>
</page><line>
Rev. FSA, Teresin*, v. 18, n. 7, art. 12, p. 187-*98, jul. 2021
</line>
<line>
www4.**anet.c*m.br/revista
</line>
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