Author Details

Author Details

Ikeda, Ana Akemi, FEA/USP, Brazil

Rev. FSA, Teresina, v.11, n.1, jan./mar. 2014 - Business and Accounting
REFLEXÕES SOBRE O PAPEL DA SEGMENTAÇÃO E DO POSICIONAMENTO NO PLANO OPERACIONAL DE MARKETING / REFLECTIONS UPON THE ROLE OF SEGMENTATION AND POSITIONING IN THE OPERATIONAL MARKETING PLAN
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ISSN 1806-6356 (Print) and 2317-2983 (Electronic)